Idea Lab

The NewsCred Expansion Combines SEO, Social Trend, Rank Tracking and Voice Data to Better Optimize Content Search for Marketers NewsCred, the world’s leading enterprise content marketing platform provider, announced the addition of Idea Lab. Idea Lab’s launch shows the silos between ideation and execution can be overcome, thus enhancing the process of content creation with social and search trend data. Idea Lab will assist marketing teams to identify the topics that resonate with audiences, have a high ranking in…

Aprimo Idea Lab Solution Helps Marketers Move More Quickly from Ideation to Distribution of Higher Quality Content   In 2018, content marketing is critical to driving consumer engagement through personal and relevant conversations they desire. Aprimo, the leader in global marketing operations and digital asset management (DAM) technology, has announced the launch of Aprimo Idea Lab. The company also launched Article Editor within its DAM to support text-based content along with rich media content in one single,…