Identity Resolution

Neustar Carrier Data Strengthens Deliverability for Text Message Marketing Services Neustar, Inc., a global information services company and leader in identity resolution, is partnering with Tatango, the market leader in mass text…
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Bruttomesso Brings over 20 Years of Experience from Across Salesforce, Saatchi & Saatchi and Sprinklr to Lead MarTech's Top Customer Success Team BounceX, a category leader in device identity resolution, is pleased to announce that…
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Businesses, big and small have been investing more in Customer Experience and Relationship Management (CRM) software making it a $48 billion industry. Here are some of the promising players. The list also includes new players who are trying…
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Direct-to-consumer brands were weaned on social networks, an environment where barriers to entry are low, scale is inbuilt and addressability is the norm — the perfect habitat for laser-focused companies with smartly-designed products and…
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Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once a niche topic, only on the radar of the savviest programmatic ad buyers, the broader industry has taken notice of a…
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"Identity resolution has always been a tricky problem because each service has its own way of identifying customers."Tell us about your role at Hull and how you got here. What inspired you to start a technology company? I’m the…
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To Help Marketers More Easily Connect Offline and Online Identities, Experian's MarketingConnectSM Eliminates the Need for Disparate Solutions and Lets Marketers Access and Manage Customer Identity Attributes Through a Single Unified…
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Throtle, an identity-based data onboarding company focused on deterministic matching and cross-device identity resolution, announced that its now a Business level partner within the Adobe Exchange partner program. Throtle’s also announced…
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People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with GSTV to provide advertisers with the people-based measurement that will…
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The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term…
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