Browsing Tag

In-App Engagement

Stream Raises $15 Million Series A to Accelerate Global Growth Across In-App Messaging

Stream.io, Inc., the creator of enterprise-grade activity feed and chat APIs, announced the close of its $15 million Series A financing today, led by GGV Capital with participation from new investor 01 Advisors, Knight, seed round lead investor Arthur Ventures, and other backers, including Olivier Pomel, CEO of Datadog, and Tom Preston-Werner, co-founder of GitHub. Tiffany Luck from GGV Capital will join the Stream board of directors. Stream plans to invest heavily in scaling its global team across engineering, sales, and…

Higher Logic Launches Groundbreaking In-App Engagement Benchmark Score

The leading, human-focused engagement platform is offering an innovative way to track community performance with a new feature release Higher Logic, the industry-leading engagement platform, announced today the release of a new proprietary product feature, the Engagement Benchmark Score (EBS). The EBS gives customers a way to measure their engagement through data-driven insight into their community's performance and provide them with a roadmap to increase future success. Higher Logic has over a decade of experience in…

P&G and Shopee Drive Record Sales at First-Ever Experiential Online Initiative, Show Me My Home

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Procter & Gamble, a leading fast-moving consumer goods company, achieved strong performance for their first-ever experiential online initiative, Show Me My Home. The initiative recorded more than 15x increase in orders at peak day, and it is a key activation under the recently signed regional Joint Business Plan (JBP) between Shopee and P&G. The JBP marks a joint commitment between Shopee and P&G to improve the online shopping experience…

The Big 5: Top MarTech Updates from Last Week

What Better Way to Start Your Monday Than Wheeling Through The Top Five Martech Updates That Occurred in the Previous Week. This Is Your Weekly Monday Dose Twitter Hires Parag Agrawal as their New CTO Social blogging platform, Twitter, has appointed Parag Agarwal as their new Chief Technology Officer. A Microsoft alumnus, Parag did his schooling from Atomic Energy Central School and his engineering from the IIT-Bombay. Parag succeeds Adam Messinger in his new role, leading the technology strategy, for the micro-blogging…