Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Procter & Gamble, a leading fast-moving consumer goods company, achieved strong performance for their first-ever experiential online initiative, Show Me My Home. The initiative recorded more than 15x increase in orders at peak day, and it is a key activation under the recently signed regional Joint Business Plan (JBP) between Shopee and P&G. The JBP marks a joint commitment between Shopee and P&G to improve the online shopping experience for users across the region, and to provide convenient and easy access to quality FMCG products on Shopee.
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Chris Feng, CEO at Shopee, said, “As we transit into the new normal, e-commerce has taken on greater importance in people’s lives. Consumers are increasingly going online to fulfil their everyday needs, and it is important for businesses to remain agile and adapt quickly. The success of P&G’s online debut of the Show Me My Home initiative on Shopee is proof of that. By merging P&G’s portfolio of leading FMCG brands and retail expertise with Shopee’s wealth of insights on online shoppers’ behaviour and preferences, it allowed us to deliver a novel, experiential online home shopping experience for consumers across the region. This success has inspired us to continue innovating to provide the best for our users, and we are excited to work closely with P&G going forward.”
Shoppers enjoyed greater convenience with Show Me My Home
The Show Me My Home initiative was initially an offline concept which was well-received among both consumers and retailers. With a shared vision to serve the region’s increasingly savvy digital consumers at scale, P&G leveraged Shopee’s technology expertise and insights on online shoppers to optimize and scale the experience online. Through this partnership, P&G and Shopee successfully piloted the online version of Show Me My Home, recording more than 15x increase in orders at peak day. The Show Me My Home initiative offered greater convenience as shoppers could easily find what they needed as the microsite simulated the household environment. This novel way of shopping online successfully captured shoppers’ attention with an overall increase in traffic for P&G.
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Fostering meaningful connections with Shopee’s in-app engagement features
As people spend more time online, brands are also increasingly finding new ways to interact and engage with their consumers. As part of the Show Me My Home initiative, P&G leveraged Shopee’s engagement features to foster deeper and meaningful connections with their consumers.
- Shopee Live: P&G tapped on Shopee Live to engage consumers with a special series of live streams featuring popular local celebrities. The biggest stars, including Yuna, Iman Azman and Preston Kaw shared with fans and Shopee users their favourite P&G products, as well as provided tips on how to use them.
- Shopee Throw: Users visited Shopee daily to play Shopee Throw, an in-app game where users can win exclusive P&G vouchers and prizes by throwing arrows onto a target on the Shopee app. The game was played over 600,000 times in 5 days, offering added entertainment and value to consumers while they shopped for their favourite P&G brands.
Show Me My Home marks the first of many initiatives under the recent regional JBP between Shopee and P&G. The JBP aims to better serve and capture the hearts of online shoppers in the region by providing a seamless access to P&G’s wide range of leading brands and products. This agreement will see P&G broadening its multi-brand portfolio offerings on Shopee and tapping on Shopee’s big data analytics capability to provide a personalised customer journey via precise marketing. In addition, P&G will leverage Shopee Brands Suite, a comprehensive set of support tools, such as Shopee Live, to help brand partners better reach and connect with consumers.
“At P&G, we are continually trying new ways to personalize and engage our consumers be it offline or online. The encouraging results we have achieved from this campaign proves the partnership with Shopee to be very successful as we managed to engage more meaningfully with our consumers on digital platforms. We look forward to evolving with the customer as we work closely with Shopee to execute future innovations online, serving more regions and value-adding to digital transactions,” adds Shankar Viswanathan, Vice President, E-Commerce, Asia Pacific, Middle East and Africa.
With the success of the Show Me My Home initiative, P&G and Shopee will be bringing it back on 15 June 2020, featuring another round of exclusive deals and promotions from popular P&G brands including Olay, Pantene, and Ambi Pur.
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