Browsing Tag

P&G

How the Industry is Changing the Definition (and Expectations) of Transparency

For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. We’ve seen some of the world’s biggest brands, like P&G and Unilever, lead the charge here. Furthermore, as the ecosystem becomes more focused on transparency, the shift is having a profound impact on the programmatic marketplace. According to eMarketer, US advertisers will spend almost $60 billion on programmatic advertising in 2019. That’s nearly 90% of the…

P&G’s Marc Pritchard and Brand Leaders from Taco Bell and LEGO Take on the Future of Advertising, Platforms and Purpose at Wake up with…

“Advertising will not exist in the future” Mark Pritchard, Chief Brand Officer, P&G  “Purpose isn't just about interesting ads that have a point of view” Julia Goldin, Global Chief Marketing Officer, LEGO “Great value has purpose” Marisa Thalberg, Global Chief Brand Officer, Taco Bell The Economist Group (TEG) has returned to the Cannes Lions International Festival of Creativity with a programme of engaging debate and discussion led by The Economist journalists. In its third daily Wake Up With The Economist At…

Nielsen Expands Connect Partner Network, Industry’s Most Open, Tech-Driven Partner Ecosystem

This Network Includes Further Simplified Standards of Entry, as Well as Five New Tech Innovator Partners Nielsen announced an expansion of its Connect Partner Network, the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. The next evolution of this program reflects a commitment to empowering clients with a future-proof approach to keep pace with consumer needs and understand the quickly changing landscape in which these…

TIM Launches in an Attempt to Introduce Ethics into Measuring Advertisements

With Global Conglomerates Withholding Data Behind Iron Fortresses, TIM Ventures into Other Avenues to Find Solutions for Precise Measurement of Advertising TIM (Truth in Measurement) has established itself as an industry category that intends to infuse transparency in the Advertising Technology Landscape. TIM’s vanguard is known as Thunder Experience Cloud, which is essentially an ad server built on technology that will target people instead of cookies for advertisements. CEO Victor Wong is indicative that they are trying…

Have We Lost Sight of Viewability?

Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load sufficient pixels to be read and understood, have no chance to influence consumers purchasing decisions. In 2015 wave-making CMOs like P&G’s Marc Pritchard and Unilever’s Keith Weed dominated the conversation with public calls for digital to clean up its act and provide guarantees that…

The Secret to True Brand Authenticity

Understand what matters to your customers – and show you care Authenticity in marketing. Illusion or reality? I am encouraged that companies are inching closer to creating bonafide, meaningful connections, and interactions with their consumers – a challenge that marketers have struggled with for decades. In my experience, to achieve genuine brand relationships, companies must be vocal and heartfelt about the social issues that are bringing people closer together today – impacting brands and consumers alike. Companies…

P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity

P&G Launches Strategic Partnerships With Media And Entertainment Powerhouses, Queen Latifah And Katie Couric The Procter & Gamble Company advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and driving growth and social good. Women and girls are inaccurately or negatively portrayed in 29 percent of ads and media…

How The Next Generation of Affiliate Marketing is Driving the Digital Future

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. The reality is that a properly managed affiliate program can drive 10-20% of online revenue and have one of the highest ROI’s of any online channel. Today, CMOs increasingly realize that affiliate marketing is an integral part of their arsenal and increasingly investing in…

MediaCom And HYPR Launch Influencer Campaign Optimization Tool to Improve Audience Reach

The New Influencer Campaign Optimization Tool Will Enable Advertisers and Marketers to Identify and Improve the Reach and Impact of Their Social Influencer Campaigns by Eliminating Duplicate Audiences Across Influencers In the latest announcement, MediaCom and HYPR, have announced the joint launch of a new Influencer Optimization Tool -- the first of its kind in the influencer marketing industry. HYPR is a leading data-driven influencer platform. Influencer Campaign Optimization Tool was developed jointly with the aim of…