Influence Marketing

Digital Business Pioneers Deliver True Promise of IM to Accelerate Digital Marketing Transformation With a majority of marketers still facing a ‘strategic gap’ within the practice of Influence Marketing (IM), Inpulsus announces a new consultancy designed to help put ‘Influence’ at the center of marketing transformation and to redefine the role of IM within businesses. Influence marketing has matured through experimentation and education over the last few years and has today reached a critical point in its development. The…

Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) of CM Group, a family of MarTech brands, including Campaign Monitor. In this role, I work across CM Group brands to improve the email campaign experience for both senders and recipients by driving the latest innovations in our product offerings. I guide the development of impactful new products, features, and services in our product portfolio. To do this, my aim is to continue to create and support highly…

Luke Joined RhythmOne in 2016 and Has over 18 Years of Experience in Advertising and Media Across Digital, Radio, Publishing, Content, and TV RhythmOne, an advertising technology company that connects brands to audiences, announced the promotion of Luke Bussell to Managing Director ANZ, a new position for the rapidly growing Australian arm of the business. Chief Revenue Officer, Michael Hudes, said Luke’s promotion would see the ANZ operation handed over to a highly capable leader. Also Read: Spearfishing in a Big…

Marketers Can Produce Custom Reports Using WHOSAY’s Match Platform To Uncover Talent Who Have Fans That Also Like Certain Brands WHOSAY, a leading company in the fast growing Influence marketing space,  launched its newly designed WHOSAY Match platform to provide agency and brand clients with a free web and mobile application that helps them connect their campaign objectives to the best talent at every level of influence. Recommended Read: Influencer Marketing & Your Customer Journey WHOSAY Match has already…