WHOSAY Launches Platform That Matches Brands to Influencers
Marketers Can Produce Custom Reports Using WHOSAY’s Match Platform To Uncover Talent Who Have Fans That Also Like Certain Brands
WHOSAY, a leading company in the fast growing Influence marketing space, launched its newly designed WHOSAY Match platform to provide agency and brand clients with a free web and mobile application that helps them connect their campaign objectives to the best talent at every level of influence.
Recommended Read: Influencer Marketing & Your Customer Journey
WHOSAY Match has already been in use internally at the company for over two years to help successfully select talent for over 100 brands in more than 300 campaigns.
Interview with Steve Ellis, CEO, WHOSAY
MTS: How does Match platform measure these parameters? Could you share a sneak preview into the reporting dashboard?
Steve Ellis: The reporting dashboard is actually the MATCH report, once it generates.
WHOSAY’s experience of matching talent, in over 300 major campaigns for Fortune 100 brands, has shown that at every level of talent there is only a subset that is professionally suitable for use in creative brand campaigns.
Hence the MATCH report only filters through vetted talent that includes the best of:
Icons — tier one celebrities.
Trailblazers — ascending influencers approaching household recognition status.
Influencers — top social influencers on platforms like YouTube and Instagram.
Micro-Influencers – smaller but more genre-focused influencers
MTS: How should marketers tie in Influencer Marketing with their social media strategies?
Steve Ellis: Influencer Marketing is an essential part of digital marketing because influencers are the most trusted voices across all social platforms. Whether it be Facebook, Instagram, Twitter, or Snapchat, there is so much content flooding the internet, consumers are more receptive to brand messages if they’re coming from someone they look to on a daily basis.
Influence marketing can then complement social media strategies by working in tandem with branded social handles and even traditional advertising.
MTS: How should marketers leverage Match to execute personalized campaigns across omnichannel platforms? Does it work with Email Marketing campaigns too?
Steve Ellis: One of the beauties of the Match platform is that it can pair brands with the ideal influencer no matter what platform. Maybe the micro influencer that is perfect for a campaign on Instagram doesn’t have a good presence on Twitter. The Match can deliver a multipronged, platform specific approach, no matter where your audience is. These assets can be then leveraged on owned-and-operated sites, out-of-home, in-store, and in email marketing campaigns.
WHOSAY Powers Marketing Campaigns for Brands
Steve Ellis added, “We created WHOSAY Match so we could leverage internally all the data we have gathered from working so closely with thousands of influential people, and on over 300 brand campaigns. The platform was designed by our own team to help them identify the right talent for every level of influencer campaign. With the explosive growth in demand for influencer driven creative, we are now giving our clients free access to the platform so they can easily and confidently identify the exact talent that is most likely to influence a brand’s target audience or affinity group.”
The new Match platform capabilities will help marketers discover the specific talent whose fans already show an affinity for certain brands.
Using the WHOSAY Match app marketers can —
- Browse through a pool of select talent from every level of influence – Icons, Trailblazers, Influencers and Micro-Influencers
- Create and share custom lists of influencers with the highest fan affinity for a brand
- Create a custom social feed that shows all the social posts from specific influencers, across multiple social networks and their level of engagement
- Browse continuously updated, curated talent lists such as “Health Conscious Celebrity Moms” or “Teen Beauty Influencers”
- Directly message the WHOSAY Team to address any and all campaign requests.