Invalid Traffic

Pixalate's Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories: SlingTV, CBS News among leaders in September 2022 Pixalate, the market-leading…
Read More...

Brands will benefit from DV’s industry-leading viewability and fraud verification across Netflix’s premium video streaming inventory DoubleVerify, a leading software platform for digital media measurement, data and…
Read More...

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance Digital ad verification and fraud prevention platform,…
Read More...

Verasity, an adtech company that prevents invalid traffic across digital video advertising, announces the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL).…
Read More...

DV helps global brands authenticate media quality on TikTok, bringing clarity and confidence to advertisers on the high growth platform DoubleVerify, a leading software platform for digital media measurement, data and analytics, today…
Read More...

Adtelligent teams up with Pixalate to combat fraudulent ad activity across mobile In-App and Connected TV (CTV) Adtelligent, a fully-featured ad monetization platform, announced it has begun a business relationship with Pixalate, Inc., a…
Read More...

Asia-Pacific Fraud Snapshot Conducted by The 614 Group Finds 91 Percent Less IVT in TAG Certified Channels vs. Industry Average The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in…
Read More...