TAG Analysis of Asia-Pacific Markets Shows Success of Industry Anti-Fraud Programs
Asia-Pacific Fraud Snapshot Conducted by The 614 Group Finds 91 Percent Less IVT in TAG Certified Channels vs. Industry Average
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a snapshot of ad fraud across a range of Asia-Pacific markets, showing dramatically lower IVT rates in TAG Certified Channels when compared with global industry averages.
Trustworthy Accountability Group
Conducted…