The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) …
Prediction Series 2019: Interview with Dan Bladen, Co-Founder and CEO, Chargifi
What opportunities and challenges did you and/or Chargifi identify at the start of 2018 and have things worked out as …
20 CMOs to Follow on Twitter
MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, …
Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform
All CMOs are driven to achieve the 3Es of marketing — Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to …
Now Playing on an Uber Near You: Digital Video
Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
The AI-Powered Shift in the Food and Beverage Industry
Manufacturing in the F&B Sector Happens in Vast and Extremely Complex Factories. Predictive Quality Analytics Is a Branch of Core …
Dynamic Yield Scoops $32 Million in Series D Funding to Head into First Personalization-Anywhere Space
Dynamic Yield Recently Named Leader by Gartner 2018 Magic Quadrant for Personalization Engines Dynamic Yield, the AI-powered omnichannel personalization engine, …
Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey
Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In …
IT Executives Balancing Tech Budgets Between Business Necessities and Innovation
2018 CIO Tech Poll: Economic Outlook Research Provides Insight into the Business Factors Impacting Tech Spending and Growth IDG’s CIO — …
TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa
Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today …
How Deep is the Permeation of Artificial Intelligence?
AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial …
Interview with Andy Coghlan, Head of MarTech, Wipro Digital
"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up." Tell us …
DES2018 Turns Out to be a Hit With 20,974 Attendees From 51 Countries
68% of the Attendees at DES2018 were C-Level Executives from Portugal, United Kingdom, Germany, United States and France; DES has Already …
Tealium Leads Industry with Enhanced Privacy and Consent Functionality
Tealium Reaffirms Its Position as a Leader in Data Governance and Customer Data Privacy and Consent Management with Enhanced Product …
Wavefront Partners With App-Scoop to Deliver Mobile App Solutions
Wavefront and App-Scoop Partner to Jointly Deliver Innovative Mobile App Solutions to Enterprises Looking to Digitally Transform Wavefront Innovation Society, …
5 Disruptive Trends in Martech in 2018
In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, …
How to Nail Your Customer Loyalty Program
Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, …
The Great Rush: Preparing for the Data Science Success
Today, data is the ‘oil’ that is driving every aspect of the business. And, in a scientific parlance, this data …
Oracle to Break Down the Barriers to Creating Epic Customer Experiences at Modern Customer Experience 2018
Dedicated Marketing, Commerce, Sales and Customer Service Sessions to Help Attendees Meet Skyrocketing Expectations and Advance Careers To help organizations …
NETGEAR Joins Swrve Series D Funding Round After Successful Deployment of Swrve’s Customer Interaction Platform
NETGEAR Has Invested In the Leading Customer Interaction Platform After Improving Upsell Metrics Using Swrve NETGEAR, a leading provider of …