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IoT

IT Executives Balancing Tech Budgets Between Business Necessities and Innovation

2018 CIO Tech Poll: Economic Outlook Research Provides Insight into the Business Factors Impacting Tech Spending and Growth IDG’s CIO — the executive-level tech media brand providing insight into business technology leadership—released the 2018 CIO Tech Poll: Economic Outlook research highlighting tech spending patterns. This year’s survey of 240 heads of IT confirms that organizations are receptive to adopting new technologies and are continuing to expand their IT budgets. The average total annual tech budget is $121…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

How Deep is the Permeation of Artificial Intelligence?

AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial Intelligence or AI has sunk its roots deep into the world of technology. We’d read sci-fi novels implementing ghost tech that is surreal. Today, a lot of that sci-fi technologies are realistically possible (or inching closer to reality), since we’ve reached that platform of intelligence and ability. AI has powered numerous platforms with revolutionized content. AI-driven technology…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

DES2018 Turns Out to be a Hit With 20,974 Attendees From 51 Countries

68% of the Attendees at DES2018 were C-Level Executives from Portugal, United Kingdom, Germany, United States and France; DES has Already Announced Dates for the Next Edition in Madrid Digital Enterprise Show (DES), a three-day conference about the technologies that are driving the business world into the digital economy, came to an end recently. There was a substantial increase in attendance, with 17% more attendance than the last edition. DES2018 is already the world's largest international forum on digital…

Tealium Leads Industry with Enhanced Privacy and Consent Functionality

Tealium Reaffirms Its Position as a Leader in Data Governance and Customer Data Privacy and Consent Management with Enhanced Product Capabilities  Tealium, the leader in real-time customer data solutions and enterprise tag management, has announced enhanced features of its privacy and consent management tools within the Tealium Universal Data Hub. Read More: Interview with Ron Jacobson, Co-founder, Rockerbox The company’s Privacy and Consent Manager empowers organizations to manage user preferences, affirmative…

Wavefront Partners With App-Scoop to Deliver Mobile App Solutions

Wavefront and App-Scoop Partner to Jointly Deliver Innovative Mobile App Solutions to Enterprises Looking to Digitally Transform Wavefront Innovation Society, a Centre of Excellence headquartered in Vancouver, BC, recently announced a new partnership with App-Scoop, a consulting firm providing mobile app and web app solutions. App-Scoop is the latest addition to Wavefront’s trusted partner network, a group of companies dedicated to driving mobile and Internet of Things (IoT) innovation in Canada. Wavefront and…

5 Disruptive Trends in Martech in 2018

In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, Chief Martech Scott Brinker declared that there are around 6089 in 2018. To gauge the path in which marketing is heading in 2018, it’s appropriate to gauge where Martech is heading. The marketing technology stack of today is like one big meadow with resources and tools in abundance and a whole bag of integrations to choose from. Let’s contemplate the state of affairs for Martech in 2018 and pin some trends…

How to Nail Your Customer Loyalty Program

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting them. The plethora of purchase options available offline and online empowers a customer to make their choices. With more brands fighting it out for customer attention, the power of Customer Loyalty is unprecedented, in modern marketing campaigns. However, recent trends show a reversal in…

The Great Rush: Preparing for the Data Science Success

Today, data is the ‘oil’ that is driving every aspect of the business. And, in a scientific parlance, this data is reusable, replenishable and insightful. Every insight gleaned with data becomes valuable each passing day. With the coming of age of the Internet of Things (IoT), super-connectivity, data management, and analytics, data for business is a gold rush for all modern organizations. We provide you key insights on how to start on the path to data science success and make a dash into the ‘Great Rush’. Talk to the…

Oracle to Break Down the Barriers to Creating Epic Customer Experiences at Modern Customer Experience 2018

Dedicated Marketing, Commerce, Sales and Customer Service Sessions to Help Attendees Meet Skyrocketing Expectations and Advance Careers To help organizations create epic experiences that deliver predictable and tangible business results, Oracle is hosting Modern Customer Experience 2018 in Chicago, Illinois, between 10 and 12 April. Held at McCormick Place hotel convention center, Modern Customer Experience 2018 will bring together thousands of marketing, commerce, sales and customer service professionals to share best…

NETGEAR Joins Swrve Series D Funding Round After Successful Deployment of Swrve’s Customer Interaction Platform

NETGEAR Has Invested In the Leading Customer Interaction Platform After Improving Upsell Metrics Using Swrve NETGEAR, a leading provider of networking devices for online game-play, the smart home, and the small business environment, has joined Swrve’s Series D funding round. NETGEAR will contribute to the round that was initially led by Summit Bridge Capital and involved a number of previously existing investors. Swrve is a MarTech 150 RADAR Company. Read More: Transform Your Marketing Team Into A 3D Organization…

Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As

In the Latest Report Focusing on Tech Disruptions, Hampleton Partners Highlights Increased Private Equity Activity Against a Cyclical Downward Trend in Deal Volumes and Value The fierce pace of technology disruption is forcing companies to resort to M&As to innovate, to avoid being left behind. In their latest report, Hampleton Partners’ Tech M&A Outlook 2020, the international mergers and acquisitions advisor, outlined how traditional companies remain under pressure to quickly and effectively integrate new…

Pascal Laik Joins FollowAnalytics as CEO

Pascal Laik has a Deep Understanding of the CRM Software Market and the Data Management, Data Quality and Data Integration Space FollowAnalytics, the leader in Enterprise Mobile Success and GDPR compliance, announces the appointment of Pascal Laik as CEO and to the Board of Directors. He brings decades of experience and has a proven record of helping enterprise software players like FollowAnalytics to the next level both in sales and product executive positions on both sides of the Atlantic ocean. In his new role at…

Episerver Announces a New Visitor Intelligence Product and Releases a Headless API

Episerver Insight™ Provides Deep Customer Journey Analyses. The Headless API™ Makes It Easier to Engage With the Growing Number of Devices in the Internet of Things Leading digital marketing experience company, Episerver, has announced the launch of Episerver Insight and a new Headless API. These new launches would help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage. Visitor Intelligence for Personalized Journeys Episerver Insight allows modern…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…

BIMA and Microsoft Announce a New Partnership to Deliver New-Age Transformative Technologies

The Partnership with BIMA Connects Microsoft with the UK’s Thriving Digital Agency Community - Giving Them Access to Transformative Technologies Including AI and AR/VR British Interactive Media Association (BIMA), the UK’s digital trade body, has announced a strategic partnership with Microsoft to provide the UK’s digital community with the market-leading creative technologies. Additionally, BIMA also announced new funding initiatives and input on the design and direction of future technologies. At the time of this…

The Future of a Modern Workplace: “HumAIns” are Coming

The Arrival Of HumAIns —  Would It Happen In 2022? Would A New Machine-DNA Begin To Manage The Entire Value Chain Of Man, Machine, Material, Money, And To An Extent, Mind Too? According to the latest Accenture report on the future of workplace collaborations, businesses that manage to balance human ingenuity with machine intelligence will be successful. Released just ahead of the World Economic Forum 2018 in Davos, Accenture's AI report takes a positive stance on the need to grow investments into AI and Human-Machine…

Cynthia Stoddard Joins IDCA’s Advisory Council

Cynthia Stoddard Would Lead IDCA Through Progressive Evolution Of The Information Technology, Cloud, Big Data, And Data Center Community The Chief Information Officer of Adobe, Cynthia Stoddard, has joined the Advisory Council of the International Data Center Authority (IDCA). At the time of this announcement, Mehdi Paryavi, Chairman of IDCA, said, "It is the unhindered vision, inspiring passion and just expertise of veterans like Cynthia Stoddard that pave way and architect the roadmap for transforming our industry…

Be The Agency Companies Lean On To Power IoT Driven Marketing Customization

If you think you’re drowning in data now, just wait. The pool is about to get a lot deeper. The much anticipated Internet of Things is here and it’s growing at a head spinning rate. The telecommunications experts at Ericcson are predicting that IoT sensors and devices are going to produce 400 zettabytes of data next year. That’s one trillion gigabytes. Even if that forecast turns out to be a bit off, there’s no denying that the IoT is deluging us with data. Without experts to analyze all that data and turn it into…