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mophie Announces New Fast-Charge Universal Powerstation Batteries Available at Select Apple Stores

Powerstation, Powerstation Plus and Powerstation Plus Xl Provide 18W Fast Portable Power for Apple Devices mophie, a ZAGG Brands company, unveiled three new universal power solutions designed to charge iPhone at the fastest speed possible, available at Apple.com and select Apple stores. The powerstation, powerstation plus, and powerstation plus XL feature 18W fast charge, a Lightning input, and the ability to charge multiple Apple devices simultaneously. “mophie is committed to delivering the most advanced solutions…

Apple and Salesforce Ignite Productivity and Learning on the Best Devices for Business

World's #1 CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad DREAMFORCE 2019 -- Apple and Salesforce announced the launch of two flagship apps from the world's #1 CRM: the redesigned Salesforce Mobile App and new Trailhead GO learning app, delivering rich customer experiences with features exclusive to iOS and iPadOS. The companies also announced the next-generation Salesforce Mobile SDK, empowering developers to easily build and deploy native apps for iPhone and iPad…

Taking a Look at the Most Recent iPhone Launch and Its Marketing Campaign

Unless you’ve been living under a rock, you’ve likely seen a great deal of info and ads come out for the newest iPhone. Just like clockwork, Apple rolls out a new and improved version of their beloved phones – and as you can see from this historical chart, sales tend to increase significantly during the third quarter releases. Source There is always a great sense of hype surrounding these announcements and releases, which is something that Steve Jobs used to gain notoriety during the early days of the tech company. This…

Engaging Gen Z: How to Capture Feedback from these Elusive Consumers

As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can give us a better understanding of consumers. Until recently, Generation Z (those under twenty-ones of the world) were of little concern to our practice. Their age made their market influence insignificant. However, today, Gen Z is estimated to have around $143 billion in buying power and influence around 93 percent of household spending. Needless to say, it is high time we start capturing data…

Cost of Overdoing It: Marketing’s Glaring Problem

Marketers have been cranking up the volume of emails, banners ads, and social posts they deliver. These tools are cheap or free, so why not, right? Unfortunately, return on investment (ROI) metrics don’t capture the cost of flooding audiences with digital fluff. Conditioning people to unsubscribe from email lists and block ads is costly for our entire industry. Let’s give this cost a name and measure it. How about COI: cost (of) overdoing it. Enough, thank you What do I mean by overdoing it? One estimate says that an…

SellApp.ME Launches Premium Classified E-Commerce Marketplace App, With Escrow Payments

SellApp.ME announced the public launch of the next-generation, person-to-person (P2P) buying and selling marketplace app for iPhone and Android. SellApp.ME is focused on individual buyers and sellers with high-quality goods to sell or buy using their smartphones. Also introducing escrow payments to better protect customer’s money during the transaction process. “SellApp.ME is fundamentally upping the standards in the P2P buying and selling industry” While there are already traditional P2P classified marketplace apps like…

Meet Everyone Halfway: Findaspot Launches with Pioneering Software Connecting People with Meeting Locations

Patented Technology Now Available for Developers for Third-Party Integration Findaspot emerged from stealth mode to announce its patented geolocation technology that helps everyone – colleagues, family, friends, dating prospects – find meeting spots that are convenient for all parties. Anyone who wants to save time and energy when traveling to meet up with others can download the free Findaspot app on the App Store for iPhone or on Google Play for Android. Users simply enter where each person will be traveling from,…

DISH Adds Apple Messages to Take the Friction Out of Customer Service

DISH Turns to Apple Business Chat, Allowing Customers to Connect with Messages on iPhone and iPad Customers can now start a conversation with DISH the same way they would text message friends and family. DISH joined Apple Business Chat, enabling customers to chat directly with live customer service representatives through Messages on their iPhone and iPad. DISH is the first pay-TV provider to turn on Apple Business Chat, which launched earlier this year. "TV should be simple, so we've made reaching our live…

Mexican Startup Flyr Raised US $6 Million to Democratize Social-TV Advertisement

Flyr, a Mexican Startup in Silicon Beach, Democratizes Production of TV-Quality Advertisement for iPhone and IPad Users Worldwide Initially raising US $5 million to build a social network, Flyr shifted course a year ago to continue with the longtime dream from visionary VFX genius Hassan Uriostegui that one day the iPhone would be the new platform where everybody would access the power of creative software. Hassan's products have been a hallmark of innovation for Apple devices since 2010. These creations…