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Teads Unveils inRead Social, A Powerful Extension For Advertisers’ Social Campaigns

Teads now enables brands to extend social campaign reach by over 80 million additional users* and achieve significant cost-efficiency Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads' platform of premium publishers. Teads' inRead Social is designed to be a powerful, frictionless complement to brands' social media activations.  Teads provides 30.45 million incremental unique users beyond Facebook and 82.9 million incremental…

Pixability Announces Launch Of BrandTrack, The First Software Platform That Helps Marketers Track Their Brand’s Presence On YouTube To Drive…

New product is being used by major brands, including Google, to maximize the strategic value of YouTube Pixability, the leading provider of insights and optimizations for video advertising on YouTube and Connected TV, announced the launch of BrandTrack, a software solution built to help marketers measure brand performance on YouTube and shift strategies based on what is working to drive better outcomes. BrandTrack is the first purpose-built interactive dashboard for analyzing and benchmarking brands by vertical on YouTube,…

Following Two Record-Setting Quarters, BounceX Lands Kim Sivillo as President

Sivillo Brings over Two Decades of Operations, Growth and Customer Success Experience to the Fast-Growing Technology Company BounceX has named industry veteran Kim Sivillo as the company's first President. Her appointment comes on the heels of two record-setting quarters for BounceX and marks six months of unprecedented growth for the company that was already named The Fastest Growing Software Company in America by Inc in 2016. As president, Sivillo will oversee BounceX's customer success and operations…

iProspect Appoints Doug O’Reilly SVP, Head of Data and Insights

O'Reilly Bolsters iProspect's Offerings in Marketing Technology, Measurement, Data Management and More iProspect, a leading global digital performance agency, announced the appointment of Doug O'Reilly as SVP, Head of Data and Insights, a newly-created role to bolster the agency's data and insights capabilities. Effective immediately, Doug will report directly to Mike Gullaksen, President, iProspect US. "Clients today are still trying to make sense of their data, technology platforms and their own internal…

Google Celebrates 20 ‘Searchies’ in New Hall of Fame for UK Search Strategists

Hall of Fame Celebrates the Industry-Nominated Leaders in Search Google marked the 20 year anniversary of Google Search last night at an event where a  new series of short films ‘Search like a G’ starring internet entrepreneur Chabuddy G of BBC Two’s People Just Do Nothing, was premiered. The event honored the work of the brightest and best search strategists in the industry. It gave recognition to paid search marketing experts behind the magic and science of search – known as the “Searchies” – with 20 Searchies…

Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) space and the talented people who leverage these tools to elevate their marketing programs through data-driven insights. Analytics Rising is a virtual summit that takes place October 11th, and is designed to help marketers navigate the explosive MarTech space to establish a stack and a strategy that delivers demonstrable value for their business. Partners and…

PMX Agency Taps Former iProspect Global Chief Client Officer, Jeff Johnson, as EVP

Jeff Johnson, as the New EVP at PMX Agency, Will Lead the Strategy and Cultivation of Omnichannel, Global Opportunities for Brands Served by the Digital Marketing Agency A leading digital agency serving top brands, PMX Agency, has named Jeff Johnson as its Executive Vice President. In the role, Johnson will work closely with the agency’s Corporate Development and Marketing teams to help lead the strategy and cultivation of omnichannel, global opportunities for brands served by PMX. At the time of this announcement,…