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Jifflenow

Event Metrics That Will Impress Your Executive Team

What metrics actually define a successful event? Is it a long list of potential new customers? Or is it the number of individuals you “checked in” at the booth? Either way, most experienced marketers know that less than five percent of all leads acquired at a trade show actually turn into customers. So, event marketers need to turn to metrics outside of “new leads” if they’re looking to impress their CMO. Executives are looking for meaningful metrics that paint a complete picture of how the event was received by not only…

Jifflenow Unveils Briefing Center Software That Drives More Customer Engagements

Easily Schedule, Manage and Analyze all your B2B Meetings With Customizable, Cloud-Based Meeting Automation Platform (MAP) for EBCs and Events Jifflenow, the world’s number one Meeting Automation Platform (MAP), announces Jifflenow Briefing Centers Software offering an intuitive user experience and customizable workflows. Many briefing professionals are challenged by using a manual process based on spreadsheets and emails. Jifflenow Briefing Centers software breaks down these challenges by supporting briefing workflows to…

MarTech Interview with Ravi Chalaka, CMO, Jifflenow

"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics across different events and much more." Tell us about your role and journey into Marketing Technology. What inspired you to work at Jifflenow? Jifflenow is a market leader in meeting automation platforms (MAP), with a SaaS solution that targets large enterprises and has an impressive list of customers from the Global 5000. Customers who use Jifflenow, love the product and its…