Browsing Tag

Jim Eustace

Visitor Segmentation: The Key to Powerful Website Personalization

When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many marketers are still missing the majority of their website visitors, especially those they don’t know. Did you know that 95% of your website visitors are anonymous? That’s a staggering number of potential customers you’re most likely not engaging with. However, what you do know (and here comes the good news) is that they are brand aware, they…

Get Smart Content Rebrands Itself as Bound

As Bound, Get Smart Content Launches 360 Persona Technology to Help B2B Marketers Drive Digital Engagement at Scale Leading website personalization platform Get Smart Content is now Bound. The experts in digital marketing personalization announced the changein identity, effective immediately. With the adoption of its new brand and logo, Bound has simultaneously launched its redesigned website- . The company has also unveiled its new personalization platform, 360 Persona Technology. Bound’s 360 Persona Technology is…

Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization Tool

Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data for marketing and sales teams. The new solution branded as “Audience Insights” combines the expertise of both companies to provide B2B marketers and sales teams with seamless access to the largest pipes of B2B intent data. Jim Eustace, CEO of Get Smart Content, says-- "Intent data is…