Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization Tool
Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data for marketing and sales teams. The new solution branded as “Audience Insights” combines the expertise of both companies to provide B2B marketers and sales teams with seamless access to the largest pipes of B2B intent data.
Jim Eustace, CEO of Get Smart Content, says–
“Intent data is critical to empowering the next generation of marketing personalization, as it provides marketers with unprecedented insight into what their target accounts and individual visitors are interested in before they even show up on their website. Using best-of-breed data resources like Bombora sets marketers up for success because they’re ready to engage when their prospects are, 24/7.”
Audience Insights Powered by Bombora Intent Data Optimization
Bombora will deliver intent data to Get Smart Content customers, enabling them to see an immediate impact on website traffic due to personalized focussed-content. Bombora’s Data Firehose Feed, a unique aggregated supply of B2B enterprise-level behavioral interactions is the core of Audience Insights. The new solution will also leverage the intent data supplied through ad targeting and site optimization, contributing significantly towards creating best-in-class B2B personalization platform based on high-performing B2B intent data.
Additionally, customers can integrate Audience Insights to reactivate and retarget sales opportunities using Google Analytics plug-in to identify the website and mobile traffic attributed to marketing efforts.
Account-based Marketing (ABM) Gets Deeper into B2B Campaigns
Get Smart Content, by allowing customers to ascertain unspecified web traffic based on behavioral and buyer intent helps in creating relevant personalized experience for website visitors. This intent data is also matched with LinkedIn profiles and combines the analytics to improve user engagement and conversion rates. This intend-based hyper-personalized solution is crucial in ABM where B2B marketers largely concentrate their efforts on high-value customers with targeted messaging.
Bombora’s Intent Data is an Industry Benchmark
In 2016, Bombora’s intent data insights were made available to some of the leading personalization and customer intelligence platforms, including Cintell’s SmartPersona Customer Intelligence Platform, True Influence InsightBASE, Dstillery, Outbrain, and Sales Inside.
Get Smart Content—The Leader in B2B Personalization as 2016 Proved it
The B2B cross-channel personalization platform had a rollicking start to 2017 following an eventful 2016. In December 2016, Get Smart Content scooped $1.75 million Series A taking its total funding to $6.9 million since its inception in 2011. Earlier, the martech firm released the industry’s first maturity model for cross-channel personalization, outlining the critical areas marketers need to focus on a successful personalization program.