Banner Before Header
Browsing Tag

John Gentry

New Report From OpenX and The Harris Poll Highlights Reasons for Brand Marketers to Shift Spend Towards Open Web

Consumers spend more time on the open web, trust what they see and read more, and find the advertising more effective and impactful as compared to Facebook, Instagram, YouTube and Amazon OpenX announced the release of the company's latest report with global market research firm The Harris Poll, looking at consumer views towards the open web compared to walled gardens like Facebook, Instagram, YouTube and Amazon. The report highlights a variety of ways consumers prefer the open web over various walled garden environments,…

Digitas Global Head of Programmatic Joins OpenX To Lead Agency and Brand Strategy

Experienced Agency Leader Previously Led Programmatic Media and Brand Strategy Over 15 Year Stint at Publicis Owned Digitas OpenX, the world's largest independent advertising technology provider, announced that agency and digital media veteran Carol (Chung) Reed is joining the company as global senior vice president of buyer development. In the role, Reed will lead all agency and brand relationships for OpenX. Reed comes to OpenX after 15 years at Digitas, part of Publicis Media, where she led the transformation of the…

OpenX Names Former Google Executive Michael Martin As VP of Global DSP Partnerships

OpenX, the world’s leading independent advertising technology provider, announced the appointment of Michael Martin as VP of Global DSP Partnerships. Michael joins OpenX after more than 10 years at Google where he most recently served as head of sales, media & platforms for DoubleClick and previously held leadership roles for DBM, AdX and other teams within Google’s advertising business. In his new role, Michael will lead OpenX’s global demand team that partners with 400+ DSPs and 34,000+ advertisers, spanning 190…