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Journalists

ExpertFile COVID-19 Search Engine Connects Journalists, Experts

In response to unprecedented demand for expert sources and fact-based insights during the COVID-19 pandemic, ExpertFile has launched the COVID-19 Experts Search Engine, a specialized online resource designed to help newsrooms around the world ;access reliable experts to speak on a variety of topics related to the coronavirus. With millions affected worldwide by the COVID-19 pandemic, the dangers of misinformation and factual inaccuracy pose a potentially devastating impact on society. As the largest curated, open-access…

Journalists Worldwide Trust Earned Media Coverage to Drive Brand Reputation

Twitter Named Most Influential Social Platform Ogilvy announced the findings of its 2019 Global Media Influence Survey at the Cannes Lions Festival of Creativity, which revealed that corporate announcements such as financial reporting, CSR initiatives and strategic business decisions are most influential in shaping earned media coverage and driving brand reputation worldwide. The survey of more than 300 journalists found that these tactics in isolation significantly outweigh the power of third-party endorsements such as…