Browsing Tag

kenshoo

Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

High Quality Content Has Outsized Impact on Amazon Sales Conversions, New Salsify/Kenshoo/Profitero Study Finds

Compiled from data across millions of Amazon products, "The Content Advantage in Amazon Advertising" reveals how content impacts search rankings and sales funnel metrics Product content on Amazon that meets certain best practice thresholds (termed "A-rated" content) drove 21 times more conversion than poor content, finds a new study from Salsify, Kenshoo, and Profitero. "The Content Advantage in Amazon Advertising" reveals that optimized product content positively impacts search engine results and ad efficiency as well.…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider

Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Digital Commerce 360’s Leading Vendors to the Top 1000 report. “Top retailers successfully confronted some major digital marketing challenges in 2020 with new innovations from Kenshoo that complement our core e-commerce, search, social and mobile advertising solutions,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “As marketers prepare for a world without cookies,…

Kenshoo Supports Instacart Advertising with Data-Driven Insights to Optimize the Endless Aisle

Kenshoo, a global leader in marketing technology, has added Instacart, the North American leader in grocery delivery, to its roster of leading global e-commerce marketplaces. “We made it easier to profitably scale Instacart advertising independently or alongside campaigns on other top E-commerce marketplaces,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “With COVID-19 accelerating already-robust online grocery sales, CPGs understand that growth in 2020 and moving forward will be won or lost online.”…

Kenshoo Achieves Advanced Technology Partner Status in the Amazon Web Services Partner Network, Enables Some of the World’s Fastest…

Kenshoo leverages the power of Amazon Web Services to build customizable marketer microservices Kenshoo, a global leader in marketing technology, announced it has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN) after significant adoption of its cloud storage solution and application architecture. Together, these technologies provide Kenshoo the resources necessary to build tools for marketers seeking to rapidly test and optimize across the digital spectrum, even as…

TechBytes with Nir Feldman, SVP of Engineering at Kenshoo

"Currently, most marketers use third-party measurement. I expect brands to increasingly take ownership of their own data (first-party measurement) using tools provided by tech companies." Tell us about your role and the team/technology you handle at Kenshoo I am leading a super talented group of Engineers building all Kenshoo products. Our Engineering organization is organized in independent full-stack development teams that continuously deliver business value to our clients. Women make up nearly 50% of our R&D…

Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to Internet Retailer’s Top 1000 Retailers

Kenshoo Earns the Top Position in Both Categories for the Sixth Consecutive Year Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2020 Leading Vendors to the Top 1000 report for the sixth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are…

Instagram Stories and Video Ads Become Branding Staples in Social

Instagram Stories and Video Ads Become Branding Staples in Social; Investment in Apple Search Ads Accelerates Kenshoo, a global leader in marketing technology, released The Kenshoo Q1 2019 Quarterly Trends Report, and accompanying infographic, detailing Q1 spending growth in social (27%), paid search (11%) and Ecommerce Channel Ads (ECA) (83%) on a year-over-year (YoY) basis. As Kenshoo continues to expand its support for myriad ad types within key publishers, more trends emerge that highlight the value of each stage in…

Kenshoo Marketing Platform Announces Google Cloud Integration

Marketers Can Now Easily Utilize the Combination of Kenshoo with Google Cloud and Data Studio for Immediate Migration and Unification of All Business and Marketing Data to the Cloud; Removing Barriers to Actionable Insights and Business Decisioning Kenshoo, a global leader in marketing technology, announced today a new partnership with Google Cloud Platform and Data Studio to seamlessly enable marketers to integrate and unify their marketing and other organizational data. Data silos create significant hurdles for…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year

Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000…

Kenshoo Announces Support of Apple Search Ads

Kenshoo's New Relationship Enables Marketers to Capitalize on Apple Search Ads' Continued Growth and Entrance into More Markets at Scale Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, …

New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time, Now Lead Spending in Both Social and Search

Social Impression Volume Increased Year-Over-Year for the First Time in Four Quarters; Mobile Shopping Ad Impressions Surged in Paid Search in Q2 2018 Kenshoo, a global leader in marketing technology, released a new infographic, Kenshoo Digital Marketing Quarterly Trends Report: Q2 2018, detailing spending growth in social (40%) and paid search (10%) year-over-year (YoY) in Q2 2018. Key findings include: Social spending increased 40% YoY and decreased 1% quarter-over-quarter (QoQ) Social impressions increased 15%…