kenshoo

"Currently, most marketers use third-party measurement. I expect brands to increasingly take ownership of their own data (first-party measurement) using tools provided by tech companies." Tell us about your role and the team/technology you handle at Kenshoo I am leading a super talented group of Engineers building all Kenshoo products. Our Engineering organization is organized in independent full-stack development teams that continuously deliver business value to our clients. Women make up nearly 50% of our R&D…

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

Kenshoo Earns the Top Position in Both Categories for the Sixth Consecutive Year Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2020 Leading Vendors to the Top 1000 report for the sixth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are…

Instagram Stories and Video Ads Become Branding Staples in Social; Investment in Apple Search Ads Accelerates Kenshoo, a global leader in marketing technology, released The Kenshoo Q1 2019 Quarterly Trends Report, and accompanying infographic, detailing Q1 spending growth in social (27%), paid search (11%) and Ecommerce Channel Ads (ECA) (83%) on a year-over-year (YoY) basis. As Kenshoo continues to expand its support for myriad ad types within key publishers, more trends emerge that highlight the value of each stage in…

Marketers Can Now Easily Utilize the Combination of Kenshoo with Google Cloud and Data Studio for Immediate Migration and Unification of All Business and Marketing Data to the Cloud; Removing Barriers to Actionable Insights and Business Decisioning Kenshoo, a global leader in marketing technology, announced today a new partnership with Google Cloud Platform and Data Studio to seamlessly enable marketers to integrate and unify their marketing and other organizational data. Data silos create significant hurdles for…

Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000…

Kenshoo's New Relationship Enables Marketers to Capitalize on Apple Search Ads' Continued Growth and Entrance into More Markets at Scale Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, …

Social Impression Volume Increased Year-Over-Year for the First Time in Four Quarters; Mobile Shopping Ad Impressions Surged in Paid Search in Q2 2018 Kenshoo, a global leader in marketing technology, released a new infographic, Kenshoo Digital Marketing Quarterly Trends Report: Q2 2018, detailing spending growth in social (40%) and paid search (10%) year-over-year (YoY) in Q2 2018. Key findings include: Social spending increased 40% YoY and decreased 1% quarter-over-quarter (QoQ) Social impressions increased 15%…