Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Digital Commerce 360’s Leading Vendors to the Top 1000 report.
“Top retailers successfully confronted some major digital marketing challenges in 2020 with new innovations from Kenshoo that complement our core e-commerce, search, social and mobile advertising solutions,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “As marketers prepare for a world without cookies, always-on incrementality testing and our new API access to Amazon Attribution have emerged as important performance-enhancing tools.”
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Much has changed with respect to search engine and social media advertising since Kenshoo first appeared in and atop these vendor rankings in 2014, and new methods to measure results and improve campaigns with cross-channel marketing intelligence have taken center stage in 2020. Kenshoo’s newly unveiled API access to Amazon Attribution, for example, gives advertisers the ability to scale efforts to better measure, understand and improve the performance of search engine and social media advertising that aims to drive sales in Amazon’s marketplace.
Always-on incrementality testing provides a new approach to gauging performance and a proven alternative to cookie-based measurement. These and other insights-centric solutions assisted many advertisers in 2020 as they began to realize the limits of historical insights during a global pandemic that has upended consumer behavior in many ways.
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The Digital Commerce 360 ranking of top solution providers offers a roadmap for retailers searching for the e-commerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are based on the number of clients in the 2020 edition of Digital Commerce 360’s Top 1000. The report ranks the top 10 vendors used by Digital Commerce 360 Top 1000 retailers across 24 categories, and Kenshoo led as the vendor with the most Top 1000 clients in the search engine marketing and social media marketing categories.
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