Hawksearch announced that it has launched an integration for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to increase conversions through advanced search, recommendations, and navigation. According to Forrester Research, 43% of site visitors immediately use the search box and searchers are 2-3 times more likely to convert. Hawksearch uses the power of both site relevancy and personalized visitor knowledge to deliver a refined search experience to users.
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By providing features like autocomplete, product data analyzers with sentiment analysis, enriched product comparisons, recommendations, and personalized search strategies out of the box, Hawksearch can deliver an improved site experience and increased revenue per visitor.
On the front end, marketers and merchandisers will enjoy a broad range of canned and customizable reports and an easy-to-use interface to manage the platform, tweak the merchandising of their products, learn about their business, and easily answer the question of “Why did this come up when I searched for that?” Some of the companies that have seen success with Hawksearch include Stuart Weitzman, Powell’s Books, Samaritan Health, and Berlin Packaging.
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“We are excited to launch our integration on AppExchange and provide retailers the opportunity to maximize the conversion of their site visitors,” Michael Benedict, General Manager Hawksearch said. “Hawksearch was built upon the mission of providing personalized and relevant shopping experiences and this integration goes hand in hand with that vision.”
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