Lead Gen

TravelMole has released its Partner Zone platform, an integrated innovative B2B content marketing platform for destinations and travel suppliers. TravelMole has released its Partner Zone platform, an integrated innovative B2B content…
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Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. This philosophy is costing you leads.…
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New Content Creation, Sales Tools and Auditing Capabilities Help Marketers Increase Efficiency and Creativity Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to…
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The Partnership Will Automate the Marketing and Sales Development Process for B2B Companies Metadata Inc, the pioneering AI-operated demand generation platform for B2B companies, announced it has partnered with Conversica, the leader in…
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"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global…
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"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv?…
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