Browsing Tag

Lead Gen

Why PR Is the Missing Link in B2B Lead Gen Strategies

Elliot Schimel Mar 17, 2020 0

Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. This philosophy is costing you leads.…
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Marketing Clouds

Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates

Sudipto Ghosh Oct 3, 2018 0

New Content Creation, Sales Tools and Auditing Capabilities Help Marketers Increase Efficiency and Creativity Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to…
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Sales & Marketing

Metadata and Conversica Partner to Automate AI-driven Lead Gen

PRNewswire Jun 12, 2018 1

The Partnership Will Automate the Marketing and Sales Development Process for B2B Companies Metadata Inc, the pioneering AI-operated demand generation platform for B2B companies, announced it has partnered with Conversica, the leader in…
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Interviews

Interview with Michael Ni, CMO, RichRelevance

Sudipto Ghosh May 29, 2018 1

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global…
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Interviews

Interview with David Kerr, CEO, Octiv

Sudipto Ghosh Feb 27, 2018 0

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv?…
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