The Partnership Will Automate the Marketing and Sales Development Process for B2B Companies
Metadata Inc, the pioneering AI-operated demand generation platform for B2B companies, announced it has partnered with Conversica, the leader in conversational AI for business. Together, the two companies automate the marketing and sales development process for B2B companies, from generating qualified leads to following up with them at a faster rate and with higher quality than can be achieved manually.
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“Partnering with Conversica is a natural fit for Metadata; both companies have patented the use of AI to automate different parts of the lead generation process for B2B marketers. A top reason for marketers failing to build full pipelines is the break in handoff from marketing to sales or the sales team asking for more leads. Together, Metadata and Conversica fix the leak by streamlining the process and eliminating human bottlenecks, enabling companies to close more deals, faster,” said Gil Allouche, founder and CEO at Metadata.io.
Metadata’s patented AI Operator helps marketers identify new customer contacts and target them with massively scaled multivariate tests of offers. Through machine-learning, Metadata is able to optimize the tests for conversion rates and opportunity creation to generate net-new leads, which are enriched and loaded into the marketer’s marketing automation and CRM systems. Conversica then accesses the leads from these systems and converts them into sales opportunities by using AI-powered virtual assistants that automatically engage, qualify and follow up with leads via natural, two-way email and SMS-text conversations. Both solutions are available immediately through the Metadata and Conversica sales teams.
“We are very excited to partner with Metadata because of the shared obsession with delivering value to our customers. This value is greatly amplified by the synergy between the two services. Metadata is a best-of-breed solution for generating scalable lead flow and Conversica is the best way to engage those leads and convert them to opportunities,” said Alex Terry, CEO at Conversica.