Browsing Tag

Liferay

Liferay Named a Leader in the 2020 Gartner Magic Quadrant for Digital Experience Platforms

Liferay Recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for Tenth Time Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, announced that Gartner has recognized the company as a Leader in the 2020 Magic Quadrant for Digital Experience Platforms. In the report, Liferay is positioned in the Magic Quadrant among a field of 14 vendors based on its completeness of vision and ability to execute. Liferay Digital Experience…

Liferay Names Jonathan Tam Vice President of Marketing

Liferay selects former Forrester and SiriusDecisions Senior Research Director to lead the company’s global marketing department Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that recognized B2B sales and marketing authority Jonathan Tam has joined the company as Vice President of Marketing. Reporting directly to Liferay CEO Bryan Cheung, Jonathan will direct Liferay’s global marketing activities as a member of the company’s executive team.…

Liferay Names Fred Tsai Vice President of Customer Success

Liferay taps veteran of Salesforce and Dell to lead company’s new customer success division focused on helping customers leverage Liferay technology to drive their digital transformation  Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that industry veteran Fred Tsai has joined the company as Liferay’s first Vice President of Customer Success. In this role, Fred will lead Liferay’s teams and programs responsible for driving customer…

Liferay Announces New Content, Commerce and Headless Capabilities to Drive Personalization at Scaleprn

Liferay DXP 7.2 and Liferay Commerce 2.0 Help Businesses Scale Digital Transformation Efforts with Better Content Personalization Tools, Headless Architecture and Applied Machine Learning Insights Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced the release of Liferay DXP 7.2 and Liferay Commerce 2.0. Designed to meet the needs of today’s digital-first business teams to create experiences rapidly across channels, the latest versions of…

Understanding the Differences in Quantitative and Qualitative Data Sets

In order to properly market to your audience and get buy-in from relevant stakeholders, you need to have data that supports your decision to move forward with a new campaign, implement a new automation system, etc. With the abundance of statistical measurements that can be used to make a decision, it’s best to separate the data into two categories — quantitative and qualitative — in order to avoid confusion, better segment data for analysis and draw appropriate conclusions.  Qualitative vs Quantitative Data Quantitative…

Liferay Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Liferay Recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for Nine Consecutive Times Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that Gartner has recognized the company as a Leader in the Magic Quadrant for Digital Experience Platforms. In the report, Liferay is positioned in the Magic Quadrant (MQ) among a field of 17 vendors based on its completeness of vision and ability to execute. Liferay Digital…

Liferay Acquires Controlling Interest in Triblio and Invests in Next Generation Customer Engagement

Investment Enables Liferay to Build on Digital Experience Software Capabilities and Triblio to Expand ABM Functionality to New Markets Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that it has acquired controlling interest in Triblio and committed to an ongoing strategic investment in growing Triblio’s Account-Based Marketing (ABM) business. The investment allows Liferay to explore opportunities for the DXP audience to further enhance and…

Has Your Website Refresh Been Successful?

Like maintenance work on your car, a refresh of your organization’s website is one of those tasks that seems to roll around every few years and entail far higher costs than anticipated. However, also like car maintenance, a website refresh is often critically necessary. Your organization’s branding or messaging may have changed, or maybe your site just looks like something that was built on GeoCities in 1995. Whatever the reason, you’ll want to ensure that you’re measuring the results of a website refresh in order to…

So You Want A New Analytics System?

It’s inevitable, for those of us working in any data-focused profession there will inevitably come a time when we’re asked to evaluate or present our justification for purchasing, a new analytics system. There are myriad reasons for what triggers this. It could be that the tool we’ve been using is simply showing its age and we want something with additional functionality, perhaps management is pushing for us to use something cheaper, or maybe our favorite tool is no longer being supported. Regardless of why, we now have a…

Interview with Bryan Cheung, CEO, Liferay

"The foundation always has to be good content. You can’t fake that and you need to invest in content for it to really be good."Tell us about your role and how you got here? What galvanized you to be a part of a Digital Experience Platform? I’m the CEO of Liferay but I often refer to myself as a “reluctant CEO” because it was never my goal to run a company. A group of us started Liferay believing that building a successful company could be a means to serve communities and non-profits through donations, volunteering and…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…

Liferay Symposium 2017 to Focus on Transforming Customer Experiences

Two-Day Event Will Provide Attendees With A Clear Understanding Of How To Execute Real Digital Change In Customer-First Businesses Liferay, Inc, which makes digital experience software for enterprises, announced its annual Liferay Symposium North America, which will be held on October 16-17 in Austin, Texas. The event includes talks from The GLOBE Program sponsored by NASA, the Transportation Security Administration (TSA), Smith & Nephew and Austin Angels, a local foster care non-profit. Liferay Symposium invites…