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Local marketing

Moz State of Local SEO Report: 51% of Businesses Will Continue to Invest in New Marketing and Operations

SEO leader publishes local marketing report providing actionable insights and strategies to connect people to their communities Moz, Inc., the leader in search engine optimization technology, today announces The State of Local SEO: Industry Report 2020. The report details how marketers deploy local-SEO tactics and offers new insights for agile, future-forward strategies. Including data from both during and pre-COVID-19 regulations, the report surveyed 1400+ professionals working in local marketing from December 2019 to May…

Zoomlion Responds to COVID 19 Outbreak With “Cloud Marketing” Initiative, Moves Offline Marketing to the Internet

Zoomlion counts more than 300,000 views with the industry's first online initiative Zoomlion Heavy Industry Science and Technology Co, (01157.HK), a leading Chinese manufacturer of machinery and agricultural machinery, has responded to the coronavirus outbreak with a new "Cloud Marketing "Model moved its offline marketing activities to the Internet. “In the face of the coronavirus crisis, we have advanced our online marketing strategy and increased our presence in Douyin, Kuaishou and…

BrandMuscle Releases First Study on Local Marketing for Insurance Industry

The State of Local Marketing in Insurance Report identifies top local marketing priorities for insurance marketers BrandMuscle released new research to help insurance brands and agents gauge their local marketing maturity. The State of Local Marketing in Insurance Report is the first-ever industry-specific guide, as an extension to the annual The State of Local Marketing Report. This new industry companion report examines investment and knowledge in local marketing, corporate and agent commitment, and quality and relevance…

Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising. "With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable," said Paul Elliott, Tiger Pistol CEO. Paul added, "Historically, the lack of high quality, relevant video assets has…

Why Your Business Needs a Digital Content Strategy

There was a time when a professional-looking website was the only digital asset a business needed to worry about. With that in place, a multi-location retail brand or restaurant could rest assured that when people found their business online, they would see a polished, controlled digital presence. Then came review sites and geo-specific content hubs like Yelp and TripAdvisor. As this gained traction, they started to rise to the top of search results for local businesses. Suddenly, every guest or customer was also a…

The Ultimate Brand Consistency Checklist for Local Marketing

Why does brand consistency matter? The most successful multi-located brands know that brand consistency means everything. In fact, recent reports indicate that well-managed and consistent brands may be worth up to 20% more than competitors. In most cases, consistency is the foundation of brand equity or a customer's perception of your brand. Unfortunately, brand equity isn't built overnight. For the vast majority of multi-located businesses and organizations, brand equity is built very, very slowly. The fact is, your…

Customize Analytics Dashboards for Partner Engagement and Local Spend

Evaluating local marketing spend and engagement for a Brand’s partner network shouldn’t be complicated — especially when it’s crucial to Distributed Marketing strategy. Yet many Brand marketing teams struggle to gather disparate data across incompatible systems and complex partner networks. SproutLoud, a leading Through-Channel Marketing Automation platform, has launched Customized Analytics Dashboards as an integral part of its comprehensive TCMA platform, making it simple for Brands to get relevant data on partner…

Interview with Bill Nagel, Chief Marketing Strategist and Co-founder, Netsertive

"Tech vendors can enable relationships with local businesses so that marketing tactics are less conflictive and more symbiotic."Tell us about the ‘State of Local Digital Marketing’ in 2018? In the aggregate of all local digital marketing, we’re seeing many of the same growth trends you’ll see in national marketing, including the need and desire to have a broad presence by leveraging a successful media mix. Specific within local digital marketing, we’re seeing: Digital Marketing alignment with “local strength” is…