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location analytics

Aislelabs and Dallas Mavericks Premiere Use Case and Testimonial Video

Aislelabs Inc., the Toronto-based technology company and leading provider of enterprise-grade guest Wi-Fi, location analytics, and Wi-Fi marketing platforms, is pleased to announce a new video in partnership with NBA team Dallas Mavericks. Aislelabs product suites have been deployed at American Airlines Center, enabling the Dallas Mavericks to engage with and understand their fan base through demographic and location-based data. This new use case video shows the amazing power Aislelabs…

4C Expands Partnership with Placed for TV and OTT Audiences and Measurement

Scope Integration of Leading Location Intelligence & Offline Attribution Creates Unified Solutions for Multi-Channel Marketing 4C, a global data science and marketing technology company, announced the growth of its partnership with Placed, a leader in location analytics and offline attribution. The expanded solution brings location-based audiences to targeting and measurement within TV and OTT alongside existing social advertising integrations. Advertisers can now leverage Placed data in the Scope by 4C platform to…

Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan

(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over a course of the last eighteen months, the location data technology has evolved significantly. Marketers have a keen eye on how the world uses location data to amplify Mobile Marketing reach and real-time analytics. We spoke to Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan to understand how Location Data could be used to improve the customer journeys.Tell us about your roles at…

CARTO Reports Record Customer Acquisition Growth; Appoints George Mathew to Board

George Mathew Joins CARTO's Board of Directors; CARTO Demonstrates Growth Among Enterprise Customers CARTO, the leader in location intelligence, announced at the first US-based CARTO Locations conference, held in New York City, that it has appointed George Mathew to its board of directors. Mathew brings more than 20 years of experience in developing technology leaders and brings to the board his depth of knowledge and experience developing applications for location data. Currently, Mathew serves as CEO and Chairman of…

Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV

MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video platform, and Cuebiq, a leading location intelligence, and measurement company, has announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for its clients. Recommended…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…