Browsing Tag

Location-Based Data

AerialSphere Launches XP360 Platform to Change how Consumers Experience Maps

Next-Gen Mapping Technology is the First Fully-Immersive, 360-Degree Aerial Mapping Solution Available AerialSphere, the industry leader in delivering immersive aerial experiences, announced the launch of the XP360 platform, which enables users to create their own immersive experiences through the powerful XP360 web application, or integrate the impactful technology into their own platform through the flexible and intuitive XP360 API. XP360 features a simple, user-friendly interface that empowers users to add a new level…

TomTom Expands Mapping Deal with Verizon by Providing Maps APIs and SDKs

TomTom, the location technology specialist, announced that Verizon will integrate TomTom’s Maps APIs and SDKs into its location services offering, making it easier for the developer community to build upon and integrate the platform. This agreement is an expansion of the existing TomTom and Verizon agreement, where TomTom provides location-based services to enhance Verizon’s current suite of location-based data, navigation, and intelligence. “We look forward to continuing to build upon and evolve our product suite with…

The Analog Upswing: Throwback Strategies for Modern Marketers in 2018

As a modern marketer, there’s strong incentive to stay up to date with the latest advances in technology. Digital marketing techniques and evolving technologies like artificial intelligence and data analytics are offering marketers deeper and more accurate insights into consumers than ever before. At the same time, social media and mobile marketing channels are giving them wider, more targeted access to those same consumers. But while “digital marketing” may work as a catch-all term for these modern marketing strategies,…

Blis Explores the Meaning of A “Conscious Consumer” in a New Report

In Their Latest Study, Blis Examines Consumer Research Married with Their Own Location-Based Data to Construct a New Framework for Conscious Consumer The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path. In their recent report, Blis, a leading provider of advanced location data technology, has unvieled a …