Location data Archives — MarTechSeries

Analytics, Email Marketing, Interactive Content, Staff Writers

4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Stay on Top of Your Email Marketing Campaigns with These Pro-Tips Baked in Fire and Passed Through the Filters of

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Sudipto Ghosh1 day agoMay 21, 2018 0 324

Audience Data, Data Management Platforms, Guest Authors

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

Unstructured data, simply stated in advertising terms, is any piece of information or behavioral signal collected in its simplest form.

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James Moore4 days agoMay 18, 2018 0 318

Interviews

Interview with John Nash, Chief Marketing and Strategy Officer, RedPoint Global

"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the

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Sudipto GhoshMay 14, 2018, 4:00 pmMay 14, 2018 0 389

Customer Experience Management, Native & Programmatic Advertising

Simpli.fi’s Geo-Fencing Technology Suite Recognized for Best Use of Location by the Local Search Association

2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of

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MTS Staff WriterMay 4, 2018, 5:13 pmMay 4, 2018 0 366

Tech Bytes

TechBytes with Alex Wright, Head of Insight, Blis

Alex WrightHead of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right datasets

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Sudipto GhoshApril 25, 2018, 5:45 pmApril 25, 2018 0 421

Guest Authors

Drive-To-Store Campaign – Are You Measuring What Really Counts?

Marketers are finally unlocking location data potentials from the mobile channel to combine online and offline campaign metrics. The age

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Andrew McNabApril 20, 2018, 7:15 pmApril 20, 2018 0 339

Analytics, Behavioral Marketing

Unlock Location Intelligence Capabilities with CARTO’s New Data Enhancements

The Announcement Includes Integration of Third-Party Data Streams, a New Interface for Data Scientists Designed to Augment Location Intelligence Analytics

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Sudipto GhoshApril 19, 2018, 10:55 pmApril 19, 2018 0 148

Tech Bytes

TechBytes with Laura Koulet, Vice President Legal, Tapad

Laura KouletVice President, Legal, Tapad Preparing for GDPR? In this TechBytes, Laura Koulet, Vice President of Legal at Tapad, provides her

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Sudipto GhoshApril 18, 2018, 4:30 pmApril 18, 2018 0 259

Zoho Revamps Zoho Creator; Adds New Mobile App Creation

Apps for Business, CRM

Zoho Revamps Zoho Creator; Adds Mobile App Creation to its Low-Code App Building Platform

Mobile App Creator, Page Creator, Workflow Creator and More Empower Citizen Developers to Create Powerful Web and Mobile Apps In

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Sudipto GhoshMarch 27, 2018, 7:30 pmMarch 27, 2018 0 313

Mobile Advertising, Mobile Marketing

Verve Study: Mobile Creative Powered by Location Drives 2X Consumer Engagement

New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When

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Sudipto GhoshMarch 26, 2018, 5:15 pmMarch 26, 2018 0 268

Audience Data, Behavioral Marketing

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and

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Sudipto GhoshMarch 23, 2018, 12:25 amMarch 23, 2018 0 318

Behavioral Marketing, People-Based Marketing, Staff Writers

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a

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Sudipto GhoshMarch 22, 2018, 9:30 pmMarch 28, 2018 0 303

Interviews

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns." Tell us about your role

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Sudipto GhoshMarch 16, 2018, 4:00 pmMarch 16, 2018 0 216

Tech Bytes

TechBytes with Ian James, GM, International, Verve

Ian JamesGM International, Verve The tech industry has come a long way in utilizing Location Data to enhance modern marketing

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Sudipto GhoshFebruary 20, 2018, 4:15 pmMarch 1, 2018 0 809

Behavioral Marketing, Content Marketing, Customer Experience Management, Customer Identity Management, Social Media Marketing, Staff Writers

Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base

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Yolande D'MelloDecember 30, 2017, 5:00 pmJanuary 2, 2018 0 2415

Audience Data, Staff Writers

Citilabs Unveils Streetlytics to Create Nationwide Platform of Total Population Movement

Citilabs’ Streetlytics Provides Complete Hour-By-Hour Origin-Destination And Road Volume Analytics For The Entire United States Leading mobility analytics solution provider Citilabs has launched

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Sudipto GhoshNovember 14, 2017, 6:02 pmNovember 14, 2017 0 785

Audience Data, Marketing Automation

Jibestream Launches New Features to Simplify Integration of Indoor Location Data

New Features Include A Redesigned CMS Homepage, Self-Serve Map Editor, Latitude-Longitude Coordinate Conversion Utility And More Jibestream, the premier indoor

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PRNewswireOctober 25, 2017, 6:10 pmOctober 25, 2017 0 386

Data Visualization

CARTO Survey Shows Businesses View Location Intelligence as Critical to Success

Location Intelligence Will Rise In Importance Over Next Three Years As Organizations Realize The Full Potential And Emerging Applications Of

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Sudipto GhoshOctober 10, 2017, 1:24 amOctober 10, 2017 0 650

Analytics, Audience Data, Staff Writers

Citilabs Partners with Location Data Company SafeGraph to Enhance Streetlytics Mobility Analytics Platform

Mobile Apps with Aggregated, Anonymized Background Location Data Add Rich Spatial Data to StreetlyticsCitilabs, a leading mobility analytics solution provider,

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Sudipto GhoshSeptember 22, 2017, 7:30 pmSeptember 22, 2017 0 960

Audience Data, Sales & Marketing

New Study Shows Location Data is the Measurement Technology Most Valued by Marketers to Modernize Metrics and Create Unified Cross-channel Experiences

81% Rank Location Data As The First Or Second Most Important Element For Marketing Measurement; One-Third Rank Location-Based Audiences As

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PRNewswireSeptember 13, 2017, 9:59 pmSeptember 14, 2017 2 653

Interview with Daina Middleton, CEO, Ansira

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Why You Need Engagement-driven Marketing in the Digital Era

Rise of the Revenue Analyst in Marketing Operations

Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

Adobe Set to Acquire Magento Commerce for $1.68 Billion

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

Mastering the Science of Creating Simple-Scalable-Effective Branded Content

4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Why Should ‘Grey Area’ Players Fear GDPR?

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