Interview with Tom Pallack, CEO, SITO Mobile
"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to …
Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution
Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was …
TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores
Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform …
TomTom Mapping Data to Power End-to-End Analytics Platform
Alteryx Customers Can Now Accelerate Development of Data Science and Analytic Models with Tomtom’s Map Data and APIs TomTom today …
Signum Capital Validates Fysical: A Decentralized Location Data Market
Signum Capital, a Singapore-based blockchain firm, announced their support for Fysical. Their strong interest in Fysical is in response to …
Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to …
Interview with Bill Nagel, Chief Marketing Strategist and Co-founder, Netsertive
"Tech vendors can enable relationships with local businesses so that marketing tactics are less conflictive and more symbiotic." Tell us about …
Interview with Gregor Isbister, CEO, Blis
"The main challenge in using location data to inform campaigns has been the amount of fraudulent information and holes in …
Location Data and The Growing Role in Marketing and Advertising Campaigns
The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce …
NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization
Visit Metrics by NinthDecimal Complements its Attribution Metrics Which Calculate Incremental Store Visits and Incremental Lift in Visitation NinthDecimal, the …
4 Pro Tips on How to Succeed with your Email Marketing Campaigns
Stay on Top of Your Email Marketing Campaigns with These Pro-Tips Baked in Fire and Passed Through the Filters of …
To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data
Unstructured data, simply stated in advertising terms, is any piece of information or behavioral signal collected in its simplest form. …
Interview with John Nash, Chief Marketing and Strategy Officer, RedPoint Global
"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the …
Simpli.fi’s Geo-Fencing Technology Suite Recognized for Best Use of Location by the Local Search Association
2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of …
TechBytes with Alex Wright, Head of Insight, Blis
Alex Wright Head of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right …
Drive-To-Store Campaign – Are You Measuring What Really Counts?
Marketers are finally unlocking location data potentials from the mobile channel to combine online and offline campaign metrics. The age …
Unlock Location Intelligence Capabilities with CARTO’s New Data Enhancements
The Announcement Includes Integration of Third-Party Data Streams, a New Interface for Data Scientists Designed to Augment Location Intelligence Analytics …
TechBytes with Laura Koulet, Vice President Legal, Tapad
Laura Koulet Vice President, Legal, Tapad Preparing for GDPR? In this TechBytes, Laura Koulet, Vice President of Legal at Tapad, provides …
Zoho Revamps Zoho Creator; Adds Mobile App Creation to its Low-Code App Building Platform
Mobile App Creator, Page Creator, Workflow Creator and More Empower Citizen Developers to Create Powerful Web and Mobile Apps In …
Verve Study: Mobile Creative Powered by Location Drives 2X Consumer Engagement
New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When …