Browsing Tag

Location data

HERE Appoints Gino Ferru as Senior Vice President (SVP) and EMEAR General Manager

Amsterdam – HERE Technologies, the leading location data and technology platform, announced the appointment of Gino Ferru as Senior Vice President (SVP) and EMEAR General Manager. In his new role, Ferru will be responsible for identifying opportunities for customers, partners and developers, across industries, and will leverage the power of location intelligence to solve business problems. Ferru is replacing Fred Hessabi who has been promoted to Chief Customer Officer. “I am very pleased to welcome Gino to our team…

QR Codes Are Here to Stay: 5 Ways This Tech Shines in the Pandemic

Touchless interaction between consumers and brands is the new norm. Even after this pandemic ends, marketers can bet that contact-free interactions will continue on. Why? It’s easier, safer, and enables businesses to deliver a better customer and partner experience. And the technology that enables the proliferation of touch-free interactions is now ubiquitous: the QR code is finally being put to good use across all verticals. QR codes were invented back in 1994, but most consumers didn’t adopt this technology 2017 when…

Narrative and Specialists Marketing Services Partner to Deliver Narrative Data Streaming Platform Users Access to SMS’s Comprehensive…

SMS's Extensive Location Data Solution Will Help Improve Omni-Channel Marketing Strategy Planning and Development for Users Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and Specialists Marketing Services, Inc. (SMS), a leading targeted marketing solution provider, announced they are partnering to give Narrative's Data Streaming Platform users access to SMS's comprehensive location database to help them better understand and target who their customers are, where those customers are, and…

Clinch Partners with Foursquare to Bring Enhanced Attribution Measurement to Omnichannel Dynamic Creative Optimization

Clinch is one of the First Companies to Enlist Foursquare Location Data with Creative Advertising Technology Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology to the world's leading advertisers, announced a partnership with Foursquare, the most trusted independent location technology platform, to bring enhanced, real-time attribution measurement to omnichannel DCO. Leveraging Foursquare Attribution, Foursquare's industry-leading solution for…

PlaceIQ Acquires Skyhook’s Geospatial Insights Business Line

PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, announced it has acquired the Geospatial Insights business line from Skyhook Wireless Inc., the worldwide independent leader in location technology. This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence. Financial terms for the acquisition were not disclosed. Marketing Technology News: Prodoscore Announces Integration…

PlaceIQ’s Mobile Location Data Now Available On Bloomberg Enterprise Access Point

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced that its intelligence is now available to Bloomberg Data License clients via Bloomberg Enterprise Access Point. Bloomberg clients will now be able to layer in the complexities of foot traffic into their analysis for a fuller picture of consumer behavior and trends. The dataset provided by PlaceIQ will offer coverage for over 400 brands and 250+ tickers across six key verticals. Marketing Technology News: SpotX…

Smartling Announces New Integration with Yext to Translate Location Data

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with Yext, the Search Experience Cloud company. With this new integration, Smartling and Yext clients around the world can leverage Smartling’s translation automation, localization, language translation, and visual context solutions to simplify the complexity of scaling location data hosted in Yext into any language. “In our global economy, it’s critical for businesses to provide official answers to all of their…

New Blis Report Pinpoints Geography, Mobility and Psychology as the Key Factors Impacting Behavior Change Leading up to the Holiday Season

Blis, the trusted leader in location-powered advertising and analytics has launched a new global report, 'Behaviour change is real: how brands can harness it', in advance of the upcoming holiday season. The report looks at three key indicators for behavior change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction. The analysis highlights how these three factors interact and impact consumer behavior, as seen both in our foot…

Blis Keeps Finger on the Pulse of Consumer Behavior With Global Sentiment Tracker

Economic outlook in the US remains relatively optimistic with a rise in intent to spend spare funds on a car Blis, a trusted leader in location-powered advertising and analytics has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer sentiment. The tracker plots how consumers are feeling about their local economy, household finances and spending intent and the survey is running in the US, UK, UAE, Singapore and Australia. Based on three highly topical…

Blis Extends Partnership With Imply For Self-Service Analytics At Scale

Imply gives location-powered advertising leader real-time operational control, customer insights and executive visibility. Imply, the leader in self-service analytics, announced an extension of its partnership with Blis to enable real-time self-service analytics for the location-powered advertising leader. Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results. Blis uses Imply to integrate advertising…

HERE Platform Enables Hands-Free Driving for Ford Customers

Ford’s Active Drive Assist, a new driver-assist feature that allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada, relies on the HERE Workspace to determine the locations of hands-free zones. HERE Technologies, the leading location data and platform company, announced that Ford chose the HERE platform to enable its safe hands-free driving. The HERE platform enables Ford to create an availability map that informs Ford vehicles when it’s possible for Active Drive Assist to…

Intellias and HERE Celebrate Five Years of Partnership in 2020

Over the years, this engineering hub has delivered dozens of major software releases for customers in automotive, transportation, mobility, and other industries HERE Technologies, a global leader in location data and digital mapping services, and Intellias, a leading provider of software engineering services in Central and Eastern Europe, celebrate five years of successful partnership and announce plans for future cooperation. In 2015, Intellias began working with HERE to set up outsourced engineering capabilities in the…

HERE Technologies Promotes Stephen Patak to Senior Vice President and General Manager of the Americas Region

HERE Technologies, a location data and platform company, announced that Stephen Patak has been named Senior Vice President (SVP) and General Manager (GM) of the Americas region, effective July 1st, 2020. Stephen joined HERE in August 2019 as Vice President, Head of Global Platform Sales, where he and his team worked closely with customers and partners around the world to solve their most complex location related business problems utilizing the capabilities of the HERE platform. Patak will replace Kirk Mitchell who, after…

ZENRIN to Join The HERE Marketplace

Japanese mapping company to offer its location data via global location data exchange hub from HERE HERE Technologies and ZENRIN today announced that ZENRIN will utilize the HERE Marketplace as a new data distribution channel. This global location data exchange hub is a key component of the HERE platform, a one-stop solution for the creation and licensing of location-centric products and services. ZENRIN is the Japanese market leader for mapping and navigation. The company develops best-in-class digital maps of Japan…

Three New Hires at TabMo

Mobile Advertising Specialist Focuses on Client Support and Cross-Channel Sales to Promote Its Co-Managed Service Mobile-first advertising company TabMo, has appointed three new team members to support the increased use of its Hawk platform. This includes the managed and self-serve options, as well as a growth in the number of agencies and advertisers signing up to the unique co-managed trading model. TabMo’s hybrid offering complements its managed and self-service solutions; clients can monitor their campaigns via…

APCOA and HERE To Partner on Joint Digital Parking Initiative

Strategic collaboration around digital parking services and high-definition (HD) 3D indoor maps for the automotive industry and smart cities APCOA PARKING, Europe’s leading parking operator, and HERE Technologies, a leading location data and technology platform, today announced plans for a strategic technology and commercial partnership. Both companies intend to develop and commercialize digital parking services and HD indoor maps of parking facilities in Europe. To this end, they plan to combine their complementary…

PATTISON Outdoor Releases Out-of-Home Traffic Location Data for 2020

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider is releasing bi-weekly Out-of-Home location traffic data to the industry. To understand the impact of traffic on Out-of-Home locations across Canada due to the onset of the COVID-19 pandemic, PATTISON Outdoor has conducted a traffic analysis, in partnership with Pelmorex Data Solutions. The ongoing review includes weekly traffic data, with a 7-day look-back collected since January 1st, 2020 on mobile devices passing by more than 24,000…

Bublar Soft Launches Location-based MMORPG Otherworld Heroes

Bublar Group announced the world's first location-based massive multiplayer online role-playing game Otherworld Heroes is now available in Sweden, Poland and Indonesia as the first markets to go live. The game will be available on Appstore and Google Play."I am really thrilled that we are now making our own game Otherworld Heroes available to play in countries with such a high rate of dedicated gamers as part of this soft launch. We will learn from players in the different markets and cultures and be able to fine-tune it…

The Social App & Basil Labs Launch ‘COVID-19 Testing Site Locator’—With Outbreak Prediction Algorithm

Platform Features Most Comprehensive Database in the United States The Social App and Basil Labs have launched The COVID-19 Testing Site Locator - a free tool for anyone in the United States to locate nearby testing locations. The utility (www.covid19testing.today) features more than 3,000 testing sites—more than any other testing center database. Its tech stack includes AI to enrich testing center data, which is converted into a visual dashboard that can simplify a variety of data points to help governments manage…

Blis Launches New ‘Habits to Home Targeting’ Product in Response to COVID-19 to Help Advertisers Deliver Personalised Ads to…

This product is powered by a new proprietary Blis technology Blis, the trusted location-powered advertising and analytics partner, today announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a 'stay at home' COVID world. The new product combines Blis' accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale. Blis Habits to Home…