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Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Shippo, PlaceIQ, GRIN, Mapp, and Vonage. Shippo Announces $30 Million Series C to Make Shipping a Package as Easy as Sending a Text Message Shippo, the leading shipping platform for growing e-commerce businesses, announced today that it has closed $30 million in Series C funding, bringing its total capital raised to $59 million. D1 Capital Partners, who led the round, joins Shippo’s…

PlaceIQ Acquires Location Data and Foot Traffic Measurement Business FreckleIOT

Acquisition Extends Location Intelligence Leader's Powerful Multi-Channel Marketing Solution Set PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired FreckleIOT, a business specializing in location data and foot traffic measurement from Freckle, LTD. This strategic acquisition will further accelerate PlaceIQ's growth as the leader in location intelligence. Financial terms for the acquisition…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Factual, HubSpot, Adobe, R Systems, Avionos, Neustar, and Glassbox. Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers,…

Inpixon Launches Next Generation Inpixon Analytics

Inpixon, a leading indoor data company that specializes in delivering indoor intelligence, announced the launch of the next generation of Inpixon Analytics. This latest version includes a new analytics engine, redesigned user interface, new reports, and enhancements of previous features. Inpixon Analytics is part of the Company's indoor intelligence platform which provides businesses with the tools to capture, interpret and visualize indoor data. Inpixon Analytics arms business managers with insightful information needed…

Transcend Spatial Solutions to Rebrand as Rizing, Expanding Geospatial Services to the SAP Marketplace

Rizing Geospatial brings location intelligence experience to the transportation industry and SAP customers Rizing, LLC, a privately held multinational company and leading professional services firm that focuses primarily on SAP technology, announced that their Geospatial Solutions business, Transcend Spatial Solutions, is rebranded as Rizing. Location intelligence extended beyond the transportation industry "Transcend has been instrumental in solving location data challenges in the transportation industry for over…

Unacast Launches Pro Bono Social Distancing Scoreboard as Part of COVID-19 Toolkit

Real World Graph Data Engine Provides Valuable Insights on Social Distancing Patterns at County and State Level for Public Agencies and Healthcare Organizations Unacast, an award-winning location data and analytics firm, launched the Social Distancing Scoreboard as the first component of its COVID-19 Toolkit. Unacast created this pro bono offering, powered by its Real World Graph data engine, to help public health experts, policy makers, academics, community leaders and businesses in retail and real estate gain accurate…

Online-to-Offline Attribution: Three Vital Questions to Ask

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid growth changing the status quo faster than any medium had before.  To underscore this point, Digital Advertising increased by 19.1% in 2019 to $129.3 billion, while traditional advertising fell 19% to $109.5 billion, meaning that digital will account for 54.2% of total spending. While this…

Zeta Global Announces Chris Greiner as Chief Financial Officer

Executive hiring signals the marketing technology company's growth trajectory Zeta Global, a data and AI-powered marketing technology company that drives customer acquisition, retention and growth, announced that technology industry veteran, Chris Greiner, has joined the company as Chief Financial Officer (CFO). Greiner will oversee all finance and accounting functions, set financial strategy and play a key role in merger and acquisitions, business integration and business performance improvement. Marketing Technology…

TechBytes with Julien Escande, Commercial Director at Quadrant.io

"AI would be able to quickly and continuously identify and remove bad data and ensure that only the best and most accurate data is being used for products and services in our industry." Hi Julien, tell us about your role and journey into Technology. I am the Commercial Director at Quadrant, a Singapore-based company that meets demand for authenticated, high-quality, mobile location-based data through technology. I manage the commercial aspects at Quadrant including driving data solutions for businesses who use…

Horizon Media Partners with Location Sciences to Establish Leadership in Global Location Data Verification

Horizon Partners with Location Verification Technology to Improve Audience Development and Business Outcomes Across Programmatic Mobile Campaigns Horizon Media, a leader in data-driven media and marketing insights, announced its latest innovation today saying that it is now independently validating all location data applied across its programmatic practice, including media, audience development and measurement. Horizon is testing verification technology from Location Sciences to take a leading position in the industry in…

Unacast Wins Tech5’s Hottest Tech Companies in Norway Award

Unacast joins Tech5’s network of top technology companies across Europe Unacast is proud to announce its inclusion as one of Adyen and The Next Web’s top scale-ups as part of Tech5 2020. About the competition: Tech5 is the leading showcase for Europe’s fastest growing scale-ups, giving them the opportunity to join a network of the best companies, investors, and experts from across the continent. Marketing Technology News: Firefly Expands to Miami to Supercharge Super Bowl Advertising Unacast is an industry-leading…

Firefly Expands to Miami to Supercharge Super Bowl Advertising

Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out this month, the company enables brands to supercharge advertising around the locally-hosted Super Bowl, the nation’s most-watched sports event of the year. Additionally, the company has taken the launch of its sixth city to clarify its approach to data. Of equal import to the athleticism celebrated at the annual event,…

MAIRDUMONT NETLETIX Now Uses Geoedge Solution and Increases Security and Quality of Ads

Online marketer MAIRDUMONT NETLETIX has announced its partnership with the leading advertising cybersecurity provider, GeoEdge. The cooperation between MAIRDUMONT NETLETIX and GeoEdge allows users to benefit from even stronger protection from legally nonconforming, illicit, or inappropriate advertising. MAIRDUMONT NETLETIX can thus guarantee advertisers and publishes high ad quality with an impeccable, safe online media experience for users. MAIRDUMONT NETLETIX will be integrating the GeoEdge solution that offers protection…

Unacast Partners with Mapidea to Deliver Geospatial Data Offerings

Unacast’s partnership with Mapidea will allow a wider group of big name brands to utilize location data Unacast, an award-winning geospatial data and strategic insights company, is pleased to announce a new partnership with Mapidea, an industry-leading location analytics firm. This partnership will allow both companies to secure a foothold into the larger international retail market, serving as a bridge to the data packages that are currently part of Unacast’s flagship product, The Real World Graph. Mapidea has clients in…

Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights

VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency Snowflake, the cloud data platform, announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism industry product, VisitorView. “Our goal with Environics Analytics, as with every Snowflake customer, was to break down the data…

Gimbal Launches LocationChoices, Giving Consumers Increased Control Over Their Location Data

Gimbal announced the launch of LocationChoices, a mobile app that gives consumers increased control over their location data. The program was launched to inform and educate consumers about the data they produce and allow them to opt out of potential use cases they were unaware of. While increasing government regulations like GDPR and CCPA provide broad consumer protections, the sensitivities of location data require more nuanced controls for consumers to decide if and how that data is used.…

Former Intel Technology Strategist Ryan Parker Joins the New Spatial Intelligence Platform-Pathr

Pathr.ai, the industry's first Machine Learning (ML) enabled Spatial Intelligence "behavior engine," announced the appointment of Ryan Parker, a veteran in statistical modeling and former top technology strategist at Intel, to the company's leadership team. Parker will serve as Chief Operating Officer (COO) for the brand, which recently changed its name from Brain of the Store and formally launched in the marketplace earlier this month.  Pathr is the only AI-powered Spatial Intelligence platform that uses anonymous location…

Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…

Announcing Pathr, the Industry’s First AI-powered Spatial Intelligence Platform

Formerly Brain of the Store, the Silicon Valley-based spatial analytics provider launches disruptive new location data solution, company name, and web destination at pathr.ai Pathr.ai, the industry's first and only Machine Learning (ML) enabled Spatial Intelligence platform using anonymous location data to drive real-time business insights, announced its recent name change and official company launch.  Pathr™, formerly known as Brain of the Store, helps entities across vertical industries better understand how the movement…