Location data

Ford’s Active Drive Assist, a new driver-assist feature that allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada, relies on the HERE Workspace to determine the locations of hands-free zones. HERE Technologies, the leading location data and platform company, announced that Ford chose the HERE platform to enable its safe hands-free driving. The HERE platform enables Ford to create an availability map that informs Ford vehicles when it’s possible for Active Drive Assist to…

Over the years, this engineering hub has delivered dozens of major software releases for customers in automotive, transportation, mobility, and other industries HERE Technologies, a global leader in location data and digital mapping services, and Intellias, a leading provider of software engineering services in Central and Eastern Europe, celebrate five years of successful partnership and announce plans for future cooperation. In 2015, Intellias began working with HERE to set up outsourced engineering capabilities in the…

HERE Technologies, a location data and platform company, announced that Stephen Patak has been named Senior Vice President (SVP) and General Manager (GM) of the Americas region, effective July 1st, 2020. Stephen joined HERE in August 2019 as Vice President, Head of Global Platform Sales, where he and his team worked closely with customers and partners around the world to solve their most complex location related business problems utilizing the capabilities of the HERE platform. Patak will replace Kirk Mitchell who, after…

Japanese mapping company to offer its location data via global location data exchange hub from HERE HERE Technologies and ZENRIN today announced that ZENRIN will utilize the HERE Marketplace as a new data distribution channel. This global location data exchange hub is a key component of the HERE platform, a one-stop solution for the creation and licensing of location-centric products and services. ZENRIN is the Japanese market leader for mapping and navigation. The company develops best-in-class digital maps of Japan…

Mobile Advertising Specialist Focuses on Client Support and Cross-Channel Sales to Promote Its Co-Managed Service Mobile-first advertising company TabMo, has appointed three new team members to support the increased use of its Hawk platform. This includes the managed and self-serve options, as well as a growth in the number of agencies and advertisers signing up to the unique co-managed trading model. TabMo’s hybrid offering complements its managed and self-service solutions; clients can monitor their campaigns via…

Strategic collaboration around digital parking services and high-definition (HD) 3D indoor maps for the automotive industry and smart cities APCOA PARKING, Europe’s leading parking operator, and HERE Technologies, a leading location data and technology platform, today announced plans for a strategic technology and commercial partnership. Both companies intend to develop and commercialize digital parking services and HD indoor maps of parking facilities in Europe. To this end, they plan to combine their complementary…

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider is releasing bi-weekly Out-of-Home location traffic data to the industry. To understand the impact of traffic on Out-of-Home locations across Canada due to the onset of the COVID-19 pandemic, PATTISON Outdoor has conducted a traffic analysis, in partnership with Pelmorex Data Solutions. The ongoing review includes weekly traffic data, with a 7-day look-back collected since January 1st, 2020 on mobile devices passing by more than 24,000…

Bublar Group announced the world's first location-based massive multiplayer online role-playing game Otherworld Heroes is now available in Sweden, Poland and Indonesia as the first markets to go live. The game will be available on Appstore and Google Play."I am really thrilled that we are now making our own game Otherworld Heroes available to play in countries with such a high rate of dedicated gamers as part of this soft launch. We will learn from players in the different markets and cultures and be able to fine-tune it…

Platform Features Most Comprehensive Database in the United States The Social App and Basil Labs have launched The COVID-19 Testing Site Locator - a free tool for anyone in the United States to locate nearby testing locations. The utility (www.covid19testing.today) features more than 3,000 testing sites—more than any other testing center database. Its tech stack includes AI to enrich testing center data, which is converted into a visual dashboard that can simplify a variety of data points to help governments manage…

This product is powered by a new proprietary Blis technology Blis, the trusted location-powered advertising and analytics partner, today announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a 'stay at home' COVID world. The new product combines Blis' accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale. Blis Habits to Home…

Enel X and HERE Technologies are launching the “City Analytics – Mobility Map” solution which provides Italian governmental agencies with mobility indicators to analyze the impact of COVID-19 containment measures To support the response to the COVID-19 emergency, Enel X, the innovative global business line of the Enel Group, and HERE, a global leader in location data and digital mapping services, have launched “City Analytics – Mobility Map”, a big-data solution that estimates variations in the public’s movements and…

The customer journey has taken some unexpected turns as retailers and shoppers navigate the ever-changing rules surrounding the coronavirus pandemic. Shoppers grapple with stock-outs and faraway delivery dates, changing store hours, new pickup options, and new rules around online purchases and returns.  Retailers are expected to cater to customers through it all while dealing with depleted staff, reimagining store footprints and fulfillment like curbside pickup, and uncertainties in the supply chain. Now is a good time to…

The Daily Travel Index measures nationwide drive market trends so that marketers can monitor recovery of travel demand throughout the United States Arrivalist, the leading location intelligence platform in the travel industry, unveiled a day-by-day index measuring the volume of vehicle trips taken by U.S. travelers. Dubbed the Daily Travel Index, it is a free, publicly available tool on the company's website designed to give travel industry leaders the most up-to-date data possible to make informed decisions in this…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Shippo, PlaceIQ, GRIN, Mapp, and Vonage. Shippo Announces $30 Million Series C to Make Shipping a Package as Easy as Sending a Text Message Shippo, the leading shipping platform for growing e-commerce businesses, announced today that it has closed $30 million in Series C funding, bringing its total capital raised to $59 million. D1 Capital Partners, who led the round, joins Shippo’s…

Acquisition Extends Location Intelligence Leader's Powerful Multi-Channel Marketing Solution Set PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired FreckleIOT, a business specializing in location data and foot traffic measurement from Freckle, LTD. This strategic acquisition will further accelerate PlaceIQ's growth as the leader in location intelligence. Financial terms for the acquisition…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Factual, HubSpot, Adobe, R Systems, Avionos, Neustar, and Glassbox. Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers,…

Inpixon, a leading indoor data company that specializes in delivering indoor intelligence, announced the launch of the next generation of Inpixon Analytics. This latest version includes a new analytics engine, redesigned user interface, new reports, and enhancements of previous features. Inpixon Analytics is part of the Company's indoor intelligence platform which provides businesses with the tools to capture, interpret and visualize indoor data. Inpixon Analytics arms business managers with insightful information needed…

Rizing Geospatial brings location intelligence experience to the transportation industry and SAP customers Rizing, LLC, a privately held multinational company and leading professional services firm that focuses primarily on SAP technology, announced that their Geospatial Solutions business, Transcend Spatial Solutions, is rebranded as Rizing. Location intelligence extended beyond the transportation industry "Transcend has been instrumental in solving location data challenges in the transportation industry for over…

Real World Graph Data Engine Provides Valuable Insights on Social Distancing Patterns at County and State Level for Public Agencies and Healthcare Organizations Unacast, an award-winning location data and analytics firm, launched the Social Distancing Scoreboard as the first component of its COVID-19 Toolkit. Unacast created this pro bono offering, powered by its Real World Graph data engine, to help public health experts, policy makers, academics, community leaders and businesses in retail and real estate gain accurate…

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid growth changing the status quo faster than any medium had before.  To underscore this point, Digital Advertising increased by 19.1% in 2019 to $129.3 billion, while traditional advertising fell 19% to $109.5 billion, meaning that digital will account for 54.2% of total spending. While this…