TechBytes with Brett Boskoff, Co-Founder and CTO, Splash
Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, …
Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan
(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over …
Interview with Diane Perlman, CMO, Blis
"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth." …
Unacast Launches “Clear View Data Pledge,” Unlocking the Black Box Surrounding Location Data
Unacast, the leading transparent and contextualized location data platform, announced a new initiative designed to help location data buyers better …
TechBytes with Orr Orenstein, COO, Aki Technologies
Orr Orenstein COO, Aki Technologies "Mobile moments" are the currency for mobile marketing campaigns. Relatable moments on mobile help brands …
Now Playing on an Uber Near You: Digital Video
Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns
S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the …
TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery
Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells …
Now, Google Is Your Most-Reliable Holiday Planner
How Google Can Help You Plan Holiday Travel Better We all need breaks to recharge our senses and take our …
Interview with Tom Pallack, CEO, SITO Mobile
"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to …
Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution
Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was …
TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores
Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform …
TomTom Mapping Data to Power End-to-End Analytics Platform
Alteryx Customers Can Now Accelerate Development of Data Science and Analytic Models with Tomtom’s Map Data and APIs TomTom today …
Signum Capital Validates Fysical: A Decentralized Location Data Market
Signum Capital, a Singapore-based blockchain firm, announced their support for Fysical. Their strong interest in Fysical is in response to …
Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to …
Interview with Bill Nagel, Chief Marketing Strategist and Co-founder, Netsertive
"Tech vendors can enable relationships with local businesses so that marketing tactics are less conflictive and more symbiotic." Tell us about …
Interview with Gregor Isbister, CEO, Blis
"The main challenge in using location data to inform campaigns has been the amount of fraudulent information and holes in …
Location Data and The Growing Role in Marketing and Advertising Campaigns
The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce …
NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization
Visit Metrics by NinthDecimal Complements its Attribution Metrics Which Calculate Incremental Store Visits and Incremental Lift in Visitation NinthDecimal, the …
4 Pro Tips on How to Succeed with your Email Marketing Campaigns
Stay on Top of Your Email Marketing Campaigns with These Pro-Tips Baked in Fire and Passed Through the Filters of …