4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior …
MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum
"Machine Learning takes the heavy lifting out of optimization, increasing effectiveness and reducing manual labor costs." Tell us about your …
Binary Fountain Launches New Customer Experience and Engagement Features to Further Enhance Its Customer Experience Management Platform
Binary Fountain Continues to Expand upon Its Customer Experience (CX) and Reputation Management Platform with New Social Media Management, Listings …
68% of Aussie C-Suite Still Struggle to Prove ROI When Using Location Data in New Study
25% of Senior Marketing Leaders Still Don’t Know How to Apply Location-Based Data Blis, the global leader in real-world intelligence, …
SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI Platform Data
HERE Technologies, a global leader in location platform services, announced a partnership with SoundHound Inc., the leading innovator in voice-enabled …
Roundtable Series: The Benefits of AI for Retail Operations
AI is becoming a key driver for Retail Operations. According to Gartner’s survey, AI for Retail Operations would significantly transform …
Hello Valentine! The Marketer is Watching You
This Valentine’s Day, whether you are planning a special dinner date or going out on the long-weekend vacation, it’s going …
New Research Reveals Consumer Perceptions of Personal Privacy and Data
Study from Blis Shows 60% of US Consumers Are Willing to Share or Sell Their Personal Data Blis, the global …
SiteZeus® Strengthens Platform with Social Psychographic Data Pioneer Spatial.ai
SiteZeus® announced a new data partnership with Spatial.ai that uses the power of machine learning to unlock a treasure trove of Geosocial data …
TechBytes with Brett Boskoff, Co-Founder and CTO, Splash
Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, …
Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan
(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over …
Interview with Diane Perlman, CMO, Blis
"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth." …
Unacast Launches “Clear View Data Pledge,” Unlocking the Black Box Surrounding Location Data
Unacast, the leading transparent and contextualized location data platform, announced a new initiative designed to help location data buyers better …
TechBytes with Orr Orenstein, COO, Aki Technologies
Orr Orenstein COO, Aki Technologies "Mobile moments" are the currency for mobile marketing campaigns. Relatable moments on mobile help brands …
Now Playing on an Uber Near You: Digital Video
Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns
S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the …
TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery
Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells …
Now, Google Is Your Most-Reliable Holiday Planner
How Google Can Help You Plan Holiday Travel Better We all need breaks to recharge our senses and take our …
Interview with Tom Pallack, CEO, SITO Mobile
"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to …
Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution
Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was …