Location Services

HERE Technologies, a global leader in mapping and location services, announced the appointment of Fred Hessabi as Senior Vice President (SVP) and General Manager of Europe, the Middle East, Africa and Russia. Marketing Technology News: iQIYI Partners with MediaTek to Provide AV1-powered Ultra HD Streaming Experience in 5G Era In his role, Hessabi will be responsible for driving regional revenue growth and diversifying the HERE customer portfolio. With HERE Workspace and HERE Marketplace at the core of the company’s…

The last mile is not only the most expensive part of the supply chain, it is also a key element of the booming e-commerce market that is seeing a rising demand for home deliveries while having to deal with an increasing shortage of drivers. Customers have now come to expect same day deliveries and accurate Estimated Times of Arrival. In order to meet customer demands, fleet operators need a solution that combines route optimization and navigation systems. This is exactly where HERE Last Mile comes in by pulling out data and…

HERE Technologies announced that it has entered into a strategic partnership with Mitsubishi Corporation (MC) of Japan. Through the partnership, HERE plans to play a role in various strategic initiatives in Japan and other markets in Asia Pacific. These include deploying HERE technology in several projects to address customer needs in transportation and logistics and other industries, such as (1) making truck logistics and last-mile delivery more efficient; (2) optimizing delivery routes and capacity management for middle…

Verify Will Protect Advertiser Investments and Highlight the Market's Best Players  Mobile location intelligence company, Location Sciences, announced the launch of Verify, providing advertisers independently authenticated insight into the accuracy and precision of their location-based advertising campaigns. Leveraging first-party data and proprietary technology, advertisers and agencies use Verify to understand location signal and POI radius accuracy, footfall, audience profile matching, and optimise their location…