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Louis Vuitton

What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing

In an era where e-commerce and retail brands are competing against each other to gain consumer attention, Louis Vuitton has not only managed to survive and sustain but also pull a lucrative deal with one of the world's oldest and most well-known jewelry brand. World's leading France-based luxury retail group LVMH Moët Hennessy Louis Vuitton SE (“LVMH”),  and NY-based jewelers Tiffany & Co. have entered into a definitive agreement whereby LVMH will acquire Tiffany for $16.2 billion. This deal would place LVMH in the…