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loyalty management

Brierley Recognized as a Loyalty Management Service Provider in Gartner’s Market Guide for Loyalty Management

Brierley, a leading customer data and engagement platform, announced it was recognized in Gartner’s July 2020 Market Guide for Loyalty Management as a loyalty management service provider (LMSP). According to Gartner, "Industries that have long depended on loyalty initiatives — such as retail, and travel and hospitality — are adapting to disruptive entrants able to entice consumers in other ways. Points and rewards alone cannot deliver true customer loyalty in the absence of great customer experience, product quality and…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TTEC Holdings, Inc., Infosys, Mediasite, Dun & Bradstreet, and Bond Brand Loyalty. TTEC Announces Acquisition of Serendebyte TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world’s most iconic and disruptive brands, announced that it has…