Browsing Tag

Loyalty

The Importance of Loyalty During Economic Downturns

Just a few short months ago most economists didn’t think an economic downturn in 2020 was very likely. In Bankrate’s fourth-quarter survey of top U.S. economists last December, respondents put the likelihood of a recession at 35 percent—a decrease of six percent from the survey released in September 2019. The whole world has obviously changed since then due to the spread of the novel coronavirus and the efforts initiated to reduce infection rates and deaths. With global commerce and travel at a near standstill in late…

Craver Launches on Clover App Marketplace to Become the First Mobile Order-Ahead Provider Integrated with Loyalty and Rewards

The new integration will empower restaurants across the United States with a fully customized mobile app for ordering, rewards and customer engagement Craver Solutions Inc. announced its integration with the Clover platform from Fiserv, Inc. to become the first integrated mobile ordering and loyalty provider on Clover’s platform. The new integration will empower restaurants across the United States with a fully customized mobile app for ordering, rewards and customer engagement. This integration is available now in the…

Personalization Should Bring Context to the Customer to Drive Lifetime Value

Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful and relevant way. If you’re not providing the correct context for personalized experiences, one mistake can risk losing a customer forever, and hence the relationship you’ve worked so hard to create. Let’s explore Personalization done right. Make it individualized and consider your messaging carefully When it comes to tailoring your customer experiences the key is…

For Loyal Customers, Relevance Tops Incentives

Loyalty isn’t dead — but traditional loyalty programs are dying. And businesses are earning loyalty through relevance. For retail marketers, the loyalty program is a straightforward exchange: for some sort of perk from the retailer (discounts, points toward a purchase, etc.), the customer will offer up access to personal data valuable to marketers. It’s a tactic that has been a reliable element of the marketer’s playbook — and one that has largely evolved to embrace digital and mobile engagements. And the longstanding…

Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech

With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. Millennials and Gen Z (people born between the mid-1990s and mid-2000s) are finally reaching an age where they have disposable income and few if any, children. Unlike older generations, they’re not tied to large mortgages and are eager to spend their hard-earned cash. While it’s hard to determine whether Millennials earn more than previous generations, research from the World Data…

Dosh to Give Over $1 Million Back to Travelers This Summer

Company unveils new hotel booking feature giving consumers significant cash back Dosh, the fastest growing cash back app, launched its new Hotels feature to disrupt the traditional online travel agency (OTA) model. Through the Dosh app, consumers can book at over 600,000 hotels globally at competitive rates, and also get up to 50% cash back automatically. In 2018, the online travel industry spent over $10 billion on marketing and advertising. The billions of marketing and ad spend comes directly from the margins they…