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Marketer

The Three Promises Every Marketer Must Make

We’re moving into a golden era for marketing. Post-GDPR, organizations have finally shifted away from the use of third-party data and are focusing their efforts on engaging customers who have actively consented to sharing their personal information. This higher quality data means marketers have better customer insights and can deliver easier, relevant and more all-round exceptional experiences. However, in return, there are significantly higher expectations from consumers that marketers will use the information they…

Ten Incredibly Business-Savvy Quotes for Every Marketer

Ten Incredibly Powerful Business-Savvy Quotes from the Industry To Help Every Marketer Stay on Top of the Business  What is Success? Where am I in this high-adrenaline playing field? How could technology enable business leaders to focus more on operations and less on human interactions? Which technologies should I be looking into? Will this industry meet my career goals? These are some of the questions that most marketers wish to ask business leaders and hope they are answered quickly. Workplace productivity and…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

Simplifying Mobile Programmatic Advertising

Mobile Programmatic Advertising Simplifies the Mathematics Behind the Complexity of Advertising on the Web. Useful Insights for Marketers to Grasp Mobile Programmatic Advertising Concepts Mobile Programmatic advertising was first initiated in the year 1994. Its potential and application are vast for the marketing community. Programmatic advertising further simplifies and optimizes targeted advertising. It also nullifies the role of human beings in ad-trade wherever possible. Before programmatic advertising, ad-buyers and…