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First-party Data Strategies Are Here To Stay, Despite The Google Gaffe
Customer Data Platforms

First-party Data Strategies Are Here To Stay, Despite The Google Gaffe

Ted Sfikas -
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Is it the tech or the humans slowing MarTech adoption?
AI/ML

Is it the tech or the humans slowing MarTech adoption?

Billy Loizou -
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New Research Finds CMOs Increasingly Value Long-Term Consumer Relationships, Yet Many Still Under Invest
Sales & Marketing

New Research Finds CMOs Increasingly Value Long-Term Consumer Relationships, Yet Many Still Under Invest

PRNewswire -
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The Three Biggest Concerns Keeping Agency Leaders Up At Night
Guest Authors

The Three Biggest Concerns Keeping Agency Leaders Up At Night

Debbie Ferris -
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New Report Reveals Top Life Sciences Marketing Trends Over the Past Year
Sales & Marketing

New Report Reveals Top Life Sciences Marketing Trends Over the Past Year

Business Wire -
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Global Ad and Marketing Budget Spends and Takeaways
Analytics

Global Ad and Marketing Budget Spends and Takeaways

MTS Staff Writer -
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Why In-Play Advertising Is The Next Frontier Of Reaching Gamers
Advertising Trends

Why In-Play Advertising Is The Next Frontier Of Reaching Gamers

Shahar Sorek -
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96%-of-SMBs-Using-TikTok-Receive-More-Engagement-Than-on-Instagram
Social Media Marketing

96% of SMBs Using TikTok Receive More Engagement Than on Instagram

Business Wire -
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MarTech Interview with Allison Breeding, CMO at Apptio, an IBM company
Analytics

MarTech Interview with Allison Breeding, CMO at Apptio, an IBM company

Paroma Sen -
0
Consent Based Marketing
Customer Experience Management

Consent Based Marketing

MTS Staff Writer -
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Determining the Right Martech Investments in 2023
Analytics

Determining the Right Martech Investments in 2023

Jake Athey -
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Recession Proof Marketing Strategies with Outcomes-Driven Affiliate Marketing
Affiliate Marketing

Recession Proof Marketing Strategies with Outcomes-Driven Affiliate Marketing

Lilit Davtyan -
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Gartner Survey Reveals 71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023
Customer Experience Management

Gartner Survey Reveals 71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023

Business Wire -
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Martech Interview With Mike Nash, President, KS&R
B2B Commerce

Martech Interview With Mike Nash, President, KS&R

Sudipto Ghosh -
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New AI Chrome Extension Lets Small Business Owners Optimize & Manage Their Own Google Business Profiles Like SEO Experts
AI/ML

New AI Chrome Extension Lets Small Business Owners Optimize & Manage Their Own Google Business Profiles Like SEO Experts

PRNewswire -
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2023 State of B2B Marketing Budgets Survey Finds Increasing Need to “Defend the Spend”
Analytics

2023 State of B2B Marketing Budgets Survey Finds Increasing Need to “Defend the Spend”

prweb -
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It’s Time to Adapt: Digital Advertising Trends in 2023
Augmented Reality

It’s Time to Adapt: Digital Advertising Trends in 2023

Oli Marlow-Thomas -
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Why Tracking Customer Acquisition Costs Is Essential in Today’s Uncertain Economy
B2B Commerce

Why Tracking Customer Acquisition Costs Is Essential in Today’s Uncertain Economy

prweb -
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Global Customer Engagement Review from Braze Finds Marketers are Prioritizing Increased Investments in Customer Retention
Customer Experience Management

Global Customer Engagement Review from Braze Finds Marketers are Prioritizing Increased Investments in Customer Retention

Business Wire -
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