Browsing Tag

marketing cloud

More Than 50% of Companies Have No Strategy in Place for Optimizing Their Martech Stack Says New DemandLab Report

DemandLab, a technology-focused marketing consultancy, has released survey results of more than 100 marketing leaders that explores perspectives on optimization of their marketing technology (martech) stack DemandLab, a technology-focused marketing consultancy, has released survey results of more than 100 marketing leaders that explores perspectives on optimization of their marketing technology (martech) stack. The survey indicates how executives recognize the critical role that a high-functioning stack plays when aligned…

Clevertouch Releases Momentum Software for Salesforce Marketing Cloud to Revolutionise Email Workflow

New software enables regional marketers to build, amend and approve emails in a single, controlled environment with no HTML or coding skills required Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, announced the launch of Momentum for Salesforce Marketing Cloud, a simplification and workflow SaaS that drives up usability, adoption and satisfaction, removing technical bottlenecks in the process. Momentum for Salesforce Marketing Cloud is ideal for all users of the…

Selligent Marketing Cloud Named a Leader in G2 Mid-Market Grid Report for Marketing Automation for Second Quarter in a Row

G2 Spring 2020 Rankings Inform Marketing Technology Buying Decisions Selligent Marketing Cloud, the omnichannel marketing technology company, announced that it was recognized as one of the best marketing automation solutions in the market – ranked a ‘Leader’ in the G2.com (formerly G2 Crowd) Spring 2020 Mid-Market Grid Report for Marketing Automation. The report is published by G2, the global user review site that helps businesses make smarter buying decisions. Marketing Technology News: Insight Recognized in Gartner 2020…

InMobi Welcomes Industry Leader Greg Archibald as SVP Media, North America

InMobi, the world’s leading Marketing Cloud, announced the addition of Greg Archibald as SVP Media, North America to its leadership team. In this new role, Greg will be responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award “InMobi Marketing Cloud’s mission is to power intelligent, mobile-first experiences on connected…

TapClicks Appoints New CFO and VP of People Success to Power Rapid Expansion and Culture of Innovation

Kevin Thompson Joins TapClicks as CFO With Marielle Smith as VP of People Success TapClicks, the leading marketing cloud for competitive marketing and website intelligence, analytics, reporting, workflow and orders management, announced two new executive hires that will help the company propel its culture of innovation and power its rapid expansion. Kevin Thompson has joined TapClicks as Chief Financial Officer and Marielle Smith has joined as Vice President of People Success. Both executives bring decades of dynamic…

Cognizant to Acquire Lev to Expand Digital Marketing Expertise

Specialist in Salesforce Marketing Cloud Helps CMOs Gain Insight, Automate and Personalize Customer Engagement to Drive Revenue Cognizant announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S.  Lev helps businesses simplify and modernize their marketing campaigns using Salesforce Marketing Cloud to provide data-driven insight and personalization across the customer journey, and ultimately drive revenue. The acquisition will further expand Cognizant's…

Build-A-Bear Plans to Accelerate its Digital Transformation with Salesforce

Build-A-Bear expects to leverage real-time data and analytics from Salesforce Customer 360 to deliver personalized, cross-channel guest experiences and drive its growth Salesforce, the global leader in CRM, announced an expanded relationship with Build-A-Bear Workshop, Inc. Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers. Against a backdrop of unprecedented…

Hootsuite Launches Integration With Oracle Eloqua

Social Media Management Leader’s Focus on Marketing Automation Technologies Leads to Strategic Integration Hootsuite, a global leader in social media management and Silver level member of OraclePartner Network (OPN), announced an integration with Oracle Eloqua, part of the Oracle Marketing Cloud and one of the industry’s most comprehensive marketing technology ecosystems. The integration will provide customers the ability to sync social data into their marketing automation platform and unite social and digital campaigns.…

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…

MarTech Interview with Abhay Singhal, CEO at InMobi Marketing Cloud

"Brands need to be more proactive about providing value to consumers and ensuring they can exceed their needs rapidly at every stage of the buying journey." Journey into Tech Hi Abhay, tell us about your journey in technology. You are a pioneer in the Mobile AdTech market. What inspired you to start with InMobi? Back in 2007, we had a feeling that mobile phones were going to be big. We wanted to start something of our own, so we took a bet and dove headfirst into Mobile Advertising. The rest, as they say, is history.…

SproutLoud and Acoustic Announce Strategic Go-to-Market Partnership for Distributed Marketing

SproutLoud, a leading Distributed Marketing platform, and Acoustic, a leading marketing cloud platform provider, announced their strategic go-to-market partnership to offer premier, purpose-built Distributed Marketing solutions on an open marketing platform. “After thorough research and evaluation of the Distributed Marketing competitive landscape, Acoustic chose SproutLoud,” says Jay Henderson, Senior Vice President Product Management, Acoustic. Tweet this “After thorough research and evaluation of the Distributed…

Showpad Strengthens Global Sales Team With Three New Leadership Appointments

Sales Leaders Will Be Responsible for Further Establishing Sales Enablement in Key Markets, Scaling Showpad’s Revenue and Driving Global Growth Global sales enablement leader Showpad announces the appointment of three sales leaders who together will be responsible for driving the company’s continued global growth in 2020. Dustin Deno joins the Showpad team as VP North American Sales and Hendrik Isebaert and Jim Preston have been promoted to SVP of Worldwide Revenue and VP EMEA Sales, respectively. In their roles, Deno,…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

True Influence Launches the True Influence Marketing Cloud Digital Marketing Platform

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and…

Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign With Vitacost.Com

Selligent Also Named a Finalist for Best Marketing Cloud Company Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign. Selligent is also named a finalist in the Marketing Cloud Company category. All winners will be announced and honored at the 2020 DMN Awards ceremony in New York City on February…

A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth. Under that basic assumption, one can argue that MarTech solutions deliver sanity to the Marketing function. However, the sheer volume of MarTech solutions…

Salesforce Reveals 2019 Holiday Digital Sales Grew 8 Percent to $723 Billion Globally

10 Percent of Digital Orders During the Holiday Season Were Powered by Artificial Intelligence Brands and Retailers Offering Click and Collect Saw 56 Percent More Active Shoppers in the Last Five Days Leading up to Christmas and 18 Percent More Digital Revenue Share After the Shipping Cutoff Salesforce, the global leader in CRM, released its 2019 Holiday Shopping Report, revealing the trends, data and insights brands and retailers need to prepare for the 2020 holiday shopping season. Overall, Salesforce data shows an 8…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bullhorn, E-Vision, Talview, Konnect Digital, Gamut, Sojern, and WeChat. Bullhorn Acquires Herefish to Help Accelerate Automation of Staffing Processes Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, announced that it has acquired Herefish, a provider of automation solutions for staffing firms. As part of Bullhorn’s…

Gamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting

Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud's Data Management Platform (DMP). With this agreement, Gamut, a business started by Cox Media Group and a leader in local over-the-top (OTT) advertising, will use Nielsen's DMP to help advertisers achieve a richer understanding of consumers, intelligently target audiences, and drive better business outcomes. As OTT platforms continue…

Selligent Names Matthew Saskin as VP of Customer Experience

Former Dimension Data Leader to Accelerate Selligent CX Business Growth Selligent, the intelligent omnichannel marketing and experience cloud platform, announced that Matthew Saskin has joined the company as Vice President of Customer Experience. Saskin will help drive Selligent’s growing CX business, working with its burgeoning channel and technology partner community to enable businesses to deliver powerful end-to-end customer experiences. “The growing expectations to deliver transformative experiences shows no signs of…