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marketing cloud

Acoustic Recognized as a Leader in Cross-Channel Campaign Management by Prominent Independent Research Firm

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that the company has been named as one of two Leaders in the recent evaluation, The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q3 2019. Acoustic was among the seven Cross-Channel Campaign Management (CCCM) providers invited to participate in the Q3 2019 Forrester Wave™ report, which used 40 criterion to assess each company’s current offering and strategy for marketers across industries. The rigorous…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded Partnership Helps Marketo Engage Customers Personalize Their Marketing Experiences and Drive Greater Audience Engagement Through the Power of Video Content and Video Analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

Yotpo Unveils Atlas, the New Foundation for eCommerce Marketing Experiences

Yotpo's Atlas Will Enable Brands to Double-Down on Building Loyal Customer Relationships that Feature Hyper-Personalized, Dynamic Customer Interactions Yotpo, the leading eCommerce marketing platform, debuted Atlas, a first-of-its-kind cloud infrastructure engineered to combine content, data, and an analytical engine to ultimately unlock one-to-one experiences across the customer journey. Tomer Tagrin, CEO & Co-founder of Yotpo unveils new product developments at Destination:D2C…

Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results

Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. This collaboration will enable marketers that use Marketo Engage and Certain to seamlessly capture high intent data from event engagement, and take intelligent, personalized action on those insights. This integration comes on the heels of the recent launch of Marketo Engage ABM Essentials, which highlights the growing need for marketers to deliver account-based experiences…

SocketLabs High-Volume Email Delivery Solution Now Live on SAP App Center

SAP Partneredge Build Partner Provides Smooth and Highly Scalable Email Delivery Performance to Businesses That Use Sap Solutions Worldwide with Integration to SAP Marketing Cloud SocketLabs announced that its industry-leading email delivery platform offered in both cloud and on-premise deployment models is now available on SAP® App Center, the digital marketplace for SAP partner offerings. The SocketLabs platform integrates with SAP Marketing Cloud and delivers a comprehensive solution that improves the way users create,…

MarTech Interview with David Kilimnik, CEO at Hero Digital

"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy or replace creativity." Tell us about your role and journey into Technology. What inspired you to start at Hero Digital? I have been working in Silicon Valley for 20 years and got my start on the software side of the business. In the late 90s, Silicon Valley was a great playground for learning, since there was a massive rush of young, energetic people with no experience in the space. My…

Acoustic Expands Leadership Team Following Brand Launch as Largest Independent Marketing Cloud

Tim Shea Joins Acoustic as Chief Transformation Management Officer To Enhance Business Operations Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced the appointment of Tim Shea as the organization’s first ever Chief Transformation Management Officer. The executive appointment bolsters Acoustic’s C-Suite and furthers its mission to help marketers transcend the mediocrity in the marketing cloud landscape with modern tools, connected data, and a focus on marketing's biggest…

Why Email Is the New Secret Weapon for CMOs

Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are in the driver’s seat exercising greater control over when and how they engage with brands. Brands that miss the mark on the experiences they’re delivering risk being ignored completely. To overcome these challenges, you need to build direct relationships with customers, assemble first-party data to create better cross-channel experiences, educate the consumer on they value they realize in…

MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech

"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about your role and journey into Technology. What inspired you to start at Zylotech? My Co-Founder, Iqbal Kaur and I spent years building analytics software and innovation engines for enterprise brands. We were both struck by how difficult it was for businesses to manage and consume their customer data. Despite heroic efforts to plan data discovery, schemas, build connectors, transform data, and do advanced…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing

Independent Marketing Cloud Built on the Foundations of Ibm’s Marketing and Commerce Platform Debuts with Singular Focus on the Marketer Acoustic officially debuted as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce software offerings, Acoustic launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do…

Persistent Acquires youperience™, Bringing it Together With PARX to Create Europe’s Leading Boutique Salesforce Partner

Persistent Systems announced the acquisition of European Salesforce consulting partner youperience™. Together with previously acquired Salesforce Platinum Consulting Partner PARX, the professionals from these two boutique Salesforce shops combined with Persistent's existing Salesforce experts will further strengthen the company's ability to provide exceptional Salesforce outcomes to its global customers. With a combined 170 employees in four countries (Germany, Switzerland, Austria, France), the integration of these two…

PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success

PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers’ behaviors toward loyalty programs and recommends actionable strategies on how c-stores can improve their programs to attract new members and increase foot traffic. “Having a loyalty program is not enough in today’s competitive market. What’s crucial is the program’s ability to keep existing customers returning and…

Conagra Brands Puts Consumers at the Center of its Business Transformation with Salesforce

Maker of brands such as Marie Callender's, Birds Eye and Healthy Choice unifies its sales, service and marketing on Salesforce to get a 360-degree consumer view Salesforce, the global leader in CRM, announced that Conagra Brands, Inc.—one of North America's leading branded food companies—is using Salesforce to enable real-time, integrated customer engagement and put its consumers at the center of its business transformation. Conagra has a rich, 100-year heritage of making great food. Today, Conagra is a branded food…

Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation

Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect delivers hyper-customized experiences by enabling marketers to better understand…

Box Names Mark Wayland Chief Revenue Officer

Box a leader in Cloud Content Management, announced the appointment of Mark Wayland as chief revenue officer. Mr. Wayland will lead the company’s global sales organization, reporting to Box Chief Operating Officer (COO) Stephanie Carullo. “Mark brings a winning track record of success in leading global sales organizations and in building deep and lasting customer relationships in almost every segment of the enterprise software market” Mr. Wayland is a 10-year veteran of Salesforce where he held a variety of sales…

Nami ML Emerges from Stealth to Unveil the Future of Mobile App Subscriptions

Nami ML revealed the future of mobile app monetization to a packed audience of developers, investors, and industry heavyweights just a few blocks from Apple’s World Wide Developers Conference. Read about Nami ML's game changing introduction of smart paywalls for mobile apps. Using their cloud-based platform, Nami demonstrated how publishers can manage their mobile app paywalls, and optimize in-app revenue by utilizing Nami machine learning capabilities. App publishers have struggled to convince their customers to…

Salesforce.org Announces New Grants to Fuel Education and Workforce Development in India

$1.15 million in grants will fund programs for Indianapolis Public Schools Education Foundation and Ivy Tech Foundation Salesforce.org announced $1.15 million in grants for Indianapolis Public Schools Education Foundation, in support of Indianapolis Public Schools (IPS), and for Ivy Tech Foundation, in support of Ivy Tech Community College, as part of the company's commitment to investing in Future Ready programs. Expanding Partnership with Indianapolis Public Schools Building on a strong partnership developed in the…

Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM

Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch of Salesforce Blockchain, extending the technology to its CRM solution. The company wants to break the traditional ceiling of CRM products by delivering a fast and seamless data-compliant Marketing Automation platform. In their official press release, Salesforce announced Blockchain CRM that allows customers to deploy a complex network of Blockchain-powered CRM workflows,…