Browsing Tag

marketing cloud

BFGoodrich Tires Revs Up Customer Engagement with Salesforce

With Salesforce Marketing Cloud and Success Cloud, BFGoodrich is Able to Drive Connected Customer Journeys Across Email, Mobile, Social Media, and Digital Advertising Salesforce, the global leader in CRM, announced that BFGoodrich Tires — a Michelin-owned company that has operated in the United States for more than 147 years — is using Salesforce to deliver highly personalized and relevant customer experiences across all digital touchpoints. BFGoodrich relies on numerous agency partners to support marketing engagement…

Medallia Expands in Europe to Grow Customer Experience Market

Medallia, a Leading Cloud Software Provider, Opens Office in Germany as Part of EMEA Expansion Plans Medallia Inc., the global leader in customer experience management, announced the opening of a new office in Munich, Germany, a production data center facility in Frankfurt, and the appointment of Thomas Kühlewein as Area Vice President Central EMEA. The expansion is part of Medallia's strategy to extend its footprint throughout Europe to better serve the needs of its European customers including Generali, SAP, and Zurich.…

Salesforce to Power Personalized Customer Engagement for Arcos Dorados

World's Largest Independent McDonald's Franchisee Will Use the Salesforce Platform and Marketing Cloud to Deliver Highly Targeted Coupons and Offers to Customers Both In-Store and Online Salesforce, the global leader in CRM, announced that Arcos Dorados — McDonald's master franchisee in 20 countries in Latin America and the Caribbean — has selected Salesforce to create more personalized engagement with customers of its more than 2,100 restaurants, 2,700 dessert centers and 300 McCafés. Arcos Dorados will use Salesforce…

Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion. MuleSoft generates software to associate different types of enterprise data on it. Salesforce is a cloud computing company with a market capitalization above $90 billion. At the time of this news, Salesforce had said that the acquisition “represents a 36% premium over MuleSoft’s closing…

HGS Acquires Majority Stake in Element Solutions

Adds Digital Transformational Capabilities in the Buy-Side Segment to HGS' Digital Services Business Hinduja Global Solutions Limited (HGS), announced that its subsidiary Hinduja Global Solutions UK Limited has entered into a definitive agreement to acquire 57 percent equity stake in Element Solutions LLC, USA, a digital consulting services company, for a consideration of US$ 5 million. The transaction is expected to close in the next 15 days. Element Solutions provides high-end digital strategy and solutions in…

Getting New Customers: “Punchh Acquire” Launches in Beta to Restaurant Marketing Platform

Del Taco to Be the First Partner to Use Punchh Acquire for a Complete Customer Lifecycle Marketing Punchh announced a brand new product for their industry-leading Restaurant Marketing Cloud platform, called “Punchh Acquire,” designed to address one of the most critical and difficult marketing needs of any restaurant: new customer acquisition. With the launch of the Punchh Acquire Beta, Punchh becomes the only unified marketing platform for both customer acquisition and customer lifetime value growth. Punchh Acquire…

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…

Small Businesses Can Grow and Innovate Faster Thanks To Salesforce Essentials

Essentials Delivers New Easy-To-Use Sales and Service Apps Backed by the Power of Salesforce Trailhead, Einstein AI, Lightning and AppExchange Salesforce, the global leader in CRM, announced Salesforce Essentials — easy-to-use, intelligent apps for small business teams, built on the world's #1 CRM platform. The first Essentials apps — Sales Cloud Essentials and Service Cloud Essentials — are available now, enabling every small business to grow and innovate faster with the power of Salesforce. "There are more than…

Bright Pattern Announces Groundbreaking Spring 2018 Release of its Cloud Contact Center Platform

With Spring 2018, Bright Pattern Enters the Next Frontier in Business Continuity with Active-Active Disaster Containment Option Bright Pattern announced the Spring 2018 release of its cloud contact center suite featuring an all-new architecture that strengthens Bright Pattern's platform with the numerous capabilities that have been introduced over the last 18 months. These innovations propel Bright Pattern Contact Center forward in a number of key directions: New Paradigm of the Agent Workplace. The decluttered…

Mautic Announces Melissa Leffler as Their New Vice President of Engineering

Open Marketing Automation Leader Welcomes Accomplished Technology Executive as It Tackles Next Phase of Sharp Growth Mautic, the world's only Open Marketing Cloud, announced that Melissa Leffler has joined the company as its new Vice President of Engineering. Leffler brings an outstanding track record of building world-class teams and products, most recently in senior engineering leadership roles with Carbon Black. "Adding an executive of Melissa's caliber is a real affirmation of what we're building, and will…