Browsing Tag

marketing communications

Cision Releases Cision Connect, Empowering Communicators to Perform More Meaningful Media Outreach

The new full-service platform is now integrated into Cision's Next Generation Communications Cloud Cision, an industry-leading earned media communications management and media advisory platform, announced the launch of Cision Connect - a brand new relationship management solution for PR and communications professionals. With Cision Connect, users can now tap into a network of over 1.1 billion social influencers, journalists, media outlets and opportunities all in one place. Cision Connect is built on the foundation of…

How Marketers Can Leverage Direct Mail to Hit Goals During the Pandemic

COVID-19 threw a wrench in many marketers’ plans, especially when it comes to lead generation. Though events are postponed (or moved to a virtual format), marketing teams are still expected to generate qualified leads. For most demand gen teams, fewer events = fewer leads. So naturally, marketers are turning up the volume on digital tactics. Unfortunately, it’s resulting in a lot of digital clutter. Prospects are now inundated with digital touchpoints at every interaction. How can marketers break through the noise during the…

Interacting with Customers in the “New Now” Amid COVID-19

Interacting with customers has always been a tricky proposition. The COVID-19 pandemic has more than unquestionably changed our world.  As companies look to regain lost momentum, sustain existing business activity, and return to growth, what can we learn from how the pandemic changed the way companies and customers communicate? To answer this question, we’ve been conducting biweekly rounds of consumer research and in-depth company interviews since April to get a pulse on how interactions have changed between customers and…

Applied Launches Applied Marketing Automation

New marketing automation application boasts extensive P&C and Benefits content library and natively integrates with Applied Epic Applied Systems announced the launch of Applied Marketing Automation, the industry’s first natively integrated marketing automation application. Applied Marketing Automation allows agents and brokers to quickly build and track marketing email campaigns, delivering relevant, timely content to P&C and Benefits clients and prospects. Leveraging Applied Marketing Automation’s industry-specific…

Virtual Customer Engagements are Key to Driving Sales Pipeline in a COVID-19 World

B2B meetings at prominent events are among the biggest drivers of the sales pipeline for enterprises. Meetings that convene prospects, customers, subject-matter experts (SMEs) and key execs are a crucial sales pipeline driver. Most enterprises strive to host hundreds or even thousands of customer meetings at conferences, tradeshows and field events every year. Preparing for these events and scheduling qualified customer meetings to coincide with them requires months of planning, hard work, and precise execution. But…

The 3 C’s of Nurturing Millennial Loyalty: Choice, Convenience, Communication

Millennials represent a notoriously fickle market, but CodeBroker shopper loyalty research proves that it doesn’t have to be this way. Retail marketers can effectively connect with, engage and nurture the millennial market—if they follow some core strategies that are foundational to moving millennials down the path to purchase. Here we take a look at the 3 C’s of nurturing millennial loyalty: choice, convenience, and communication. Choice One-size-doesn’t-fit-all, especially when it comes to millennials. They’re a…

A 2020 Retrospective on Becoming a CMO in 2020

My path to CMO has been an unconventional one, and that it officially happened during what is surely to become one of history’s most distinguished years is no surprise to me. For the rest of you on a decided and determined path, I implore you to keep in mind one thing I’ve learned over and over again: no amount of strategizing can stand in for the element of chance -- the future's not, and will never be, entirely predictable.  BUT we can prepare for the unpredictable. In this article, I’ve outlined a little bit of my…

Transforming Messages To Deliver Customer Value

I’m sure you have heard this before: just a 5% increase in customer retention can increase a business's profitability by 75%. Customer experience and loyalty have lately been brought into the epicenter of marketing operations, as the coronavirus pandemic and the resulting economic impact affect critical KPIs at organizations across a variety of industries. Many businesses are redirecting their strategy to focus more on customer experience, from both a proactive standpoint and a reactive one. During a crisis, it all boils…

Vortex Companies Launches New Website, Improves Customer Experience

The Vortex Companies announced the launch of its new website, vortexcompanies.com, a testament to the company's growth that showcases its trenchless infrastructure services and trenchless rehabilitation products. The new website features an upgraded, streamlined design and is meant to provide a better user experience for customers seeking information about Vortex and its capabilities in providing trenchless technology solutions. Marketing Technology News: Incubeta Launches Free Advisory Sessions to Brands "As both …

How PR Can Help You Salvage the Second Half of 2020

If you are like millions of small- and medium-sized business owners across the nation and beyond, you might be looking at your financial statements and annual projections and scratching your head. This week marks the mid-way point for the year, and it’s usually a time to assess your business plan and consider how you can improve in Qs 3 and 4. Umm, let’s just say this year is different. Instead of a tweak or simple process improvement like renegotiating the printer paper supply, business owners in all sectors are erasing…

Weatherford Wins Two Crystal Awards for Marketing Communications Excellence

Weatherford International plc announced it was awarded two Crystal Awards for Marketing Communications excellence by the American Marketing Association (AMA). The winning campaigns were awarded to Weatherford in the categories of Best Marketing Campaign for ForeSite® Flow and Best Special Event Marketing for the Victus™ automated managed pressure drilling (MPD) riser system. Weatherford helps customers to transform their operations using both of these oilfield technologies: ForeSite Flow is the world's first full-range,…

WPP Named World’s Most Effective Communications Company for the Ninth Year in a Row

WPP has been ranked the most effective marketing communications company in the world in the 2020 Effie Index. It is the ninth successive year that WPP has received this award. The Index, the world’s most comprehensive global ranking of marketing effectiveness, lists companies that create the most effective marketing and communications ideas in terms of measurable business results for clients. Marketing Technology News: Nrby Announces Launch of Installation Checklist Solution for Cable and Telecommunications Providers…

Experiential Marketing Heavyweights Join Chicago-Based AKA

Jason Vargas and Scott Moller have joined Chicago-based strategic communications company, AKA. As CMO, Vargas will continue to expand the company’s capabilities to solve marketing communications challenges for clients with brand awareness and brand experience campaigns. Moller will act as Principal, providing senior-level counsel for the company’s roster of blue-chip clients. “This is both a challenging and exciting time for our clients as they navigate contemporary communications challenges for their brands, their…

W2O Appoints Bryan Specht to Oversee Transformation, Consumer Activation and Marketing

Accelerates Firm’s Evolution to Drive Consumerization and Digitization of Healthcare W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, announced that Bryan Specht has been named Group President, Transformation, Consumer Activation and Marketing. In this role, he will expand W2O’s healthcare offering to include additional consumer-focused, tech-enabled and digital capabilities, accelerating its transformation to a digital healthcare firm. With…

Cision Releases 2020 State of the Media Report, Revealing the Latest Trends and Challenges Facing the Media Industry

In its eleventh year of the report, Cision surveyed over 3,200 journalists, it's largest ever Cision released its 2020 State of the Media Report, the company’s eleventh annual, which uncovers the latest trends and challenges facing the media industry, and how PR professionals can better work with their journalist counterparts. Marketing Technology News: Atos Acquires Data Science Firm Miner & Kasch Since the State of the Media survey was initially conducted prior to the declaration of the COVID-19 pandemic,…

ON24 Launches Industry’s First Center for Marketing Transformation

Demand generation expert Cheri Keith joins ON24 to help enterprises future-proof their marketing strategies and build better digital experiences Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why today ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital…

CG Life Acquires Philadelphia-Based Strategic Communications Agency McDAY

Agency’s 2nd Acquisition in 2020 Adds Pharma Expertise, East Coast Presence CG Life, an integrated marketing and communications agency focused on life science and healthcare, has acquired McDAY, a strategic marketing communications agency located in Philadelphia. CG Life made this acquisition following a standing, informal strategic relationship between the firms in order to expand its strategic communications expertise in the pharmaceutical and fine chemicals markets. This is the second acquisition CG Life has completed…

SparkCognition Announces Additions to Senior Leadership Team

AI company adds seasoned executives Curt Richtermeyer as EVP of Sales and Michelle Saab as VP of Marketing Communications SparkCognition, a leading AI company, announced two additions to its executive team – Curt Richtermeyer as Executive Vice President (EVP) of Sales and Michelle Saab as Vice President (VP) of Marketing Communications (MarCom). Marketing Technology News: Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time Curt Richtermeyer…

Optimizing Communications Requires an Outside-In Look

Learn About Behind-The-Scenes Lessons in Optimizing and Consolidating Communications How can companies optimize their transactional, regulatory, and marketing communications to reduce costs, streamline processes, and improve the overall customer experience? It starts by taking an outside-in look, according to Lisa Meath from Broadridge Consulting Services. Lisa Meath I, as Managing Director and Practice Lead, Broadridge Communications Consulting on how “optimizing communications requires an outside-in look”, interviewed…

Newswire’s Earned Media Advantage Guided Tour Helps Sports Nutrition Retail Company Expand Brand Awareness

Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire's Earned Media Advantage Guided Tour has achieved one of its goals. Leading industry publications are taking note of the sports nutrition retail company, sharing the values of the brand or referring to them in…