marketing effectiveness Archives

Universal Data Layers and MarTech: Optimization Tips

AI/ML MTS Staff Writer - June 12, 2025

MarTech Series’s Marketing Technology Highlights of The Week Featuring: StackAdapt, Reltio, Viant Technology and more in martech!

AI/ML MTS Staff Writer - November 18, 2024

Unlocking the Power of Post-Event Analytics: Strategies for Maximizing Event ROI in 2024 and Beyond

AI/ML MTS Staff Writer - March 14, 2024

Act-On Launches AI Predictive Lead Score for Marketers to Target Strongest Customer Leads

AI/ML Globe Newswire - September 5, 2023

Akamai Survey Finds Third-Party Defenses Help Reduce Risk from Online Threats

Customer Experience Management PRNewswire - August 24, 2023

Xsolla Partners With AppsFlyer to Streamline Cross-Platform Data-Driven Insights for Game Developers

Insights Business Wire - August 9, 2023

Top Retailers Join Alipay+ Premier Partner Program to Enhance Marketing Effectiveness With Cross-border Digital Toolkit

Mobile Business Wire - July 31, 2023

Measuring Digital Marketing Effectiveness and Impact: What Most Brands Are Still Not Getting Right

Analytics MTS Staff Writer - July 14, 2023

Numerator Data Now Used to Quantify Marketing ROI

Sales & Marketing Globe Newswire - May 2, 2023

Marketing Attribution: Best Practices

Analytics MTS Staff Writer - March 13, 2023

MarTech Interview with Jack Bamberger, Chief Revenue Officer at Captify

AI/ML Paroma Sen - February 28, 2023

Bias in AI: What Biases Do Marketers/Advertisers Need to Be Careful About

Account Based Marketing MTS Staff Writer - February 28, 2023

Tag: marketing effectiveness
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