marketing functions

Craze has always been about equipping small businesses and startups with the marketing teams they need to grow. But to help its clients adapt and accelerate in this ever-changing climate, it was time to push the company in a new direction. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners What's changed? Craze's core services have evolved to meet four key changes that it - and most other businesses - has seen over the past 12 months: Finding great marketers is a…

Customers can now streamline collaboration, workflow and asset management tasks related to creative production directly from globaledit globaledit, the leader in Creative Asset Management solutions, is introducing the next generation of its Digital Asset Management platform, a new iteration aimed to solve the challenges in producing high-quality visual assets at scale all from the cloud. The launch of globaledit's new software includes new capabilities added to the platform that further enable creative teams to…

Industry veteran with greater than 30 years of Sales experience at Anaplan, Domo, SAP Ariba, Acxiom, and Dun & Bradstreet (D&B) joins XANT to accelerate growth in the Enterprise market XANT, formerly InsideSales.com, the leading Enterprise Sales Engagement platform, announces the appointment of Peter Black, former VP of Sales at Anaplan, as Chief Revenue Officer. Most recently, as VP of Sales, covering the largest area business unit for Anaplan, Black played a key role in their rapid growth, which included a…

First Derivatives, a global software and consulting company, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Seamus Keating, First Derivatives’ Chief Executive Officer. “For more than 20 years, First Derivatives has built a customer-centric business serving the capital markets sector with unique IP in consulting and managed services, supporting mission-critical systems” Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation…

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. At the time of this…

New Executive Brings More Than Two Decades of Brand and Marketing Innovation to the Company Ping Identity, the leader in Identity Defined Security, announced that Kevin Sellers has joined the company’s leadership team as global chief marketing officer. Sellers leads all aspects of the company’s marketing function, with a focus on accelerating expansion in the enterprise market and growing Ping’s brand globally. “We’re pushing the boundaries to ensure that identity sits at the foundation of every enterprise, and with…