Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for …
Survey Reveals Effectiveness of Marketing Funnels
Every marketer strives to create a funnel that runs smoothly. After all, their investment of time and money to build …
What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?
If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The …
Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win
Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are …
TwentyThree Now Offers Video Engagement Data to Marketo Customers
Marketo & TwentyThree, the Video Marketing Platform, Announced a Marketo Innovate Partnership Allowing Marketers to Run Video Everywhere and Improve …