Browsing Tag

Marketing investments

Facebook Supports Sub-Saharan Africa Region with New Office in Lagos, Nigeria

Facebook has expressed its interest in opening a new office in Nigeria. Facebook Nigeria office will be home to various teams servicing the continent from across the business, including Sales, Partnerships, Policy, Communications as well as Engineers. Focus on Mentoring Young Martech Talent and Women Who can Code In the middle of the COVID-19 pandemic, Facebook has decided to expand to Africa with a new office in Lagos in Nigeria. The company aims at supporting the entire Sub-Saharan Africa region once the office becomes…

Traackr Releases Budget Optimization Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI. Traackr's new capabilities enable brands to take control of their influencer…

Hacking the Gordian Knot: Spinning Business Gold from Financial Marketing Budgets

Armchair analysts often view CMOs as either visionaries whose out-of-the-box thinking could change business fortunes of their firms, or as timorous also-rans, who, saddled with the weight of irrational expectations, barely manage the demands placed upon their time by cantankerous stakeholders. The Gordian knot that CMOs and their Marketing teams are forced to contend with, often does not have a neat ‘Alexandrian’ solution to it. Apart from trying to gain some sort of a foothold in slippery digital waters, marketers, today…