Browsing Tag

Marketing Metrics

Fast-Track Your Business Hits the Bookshelves

VisionEdge Marketing President Laura Patterson Releases New Book to Help Innovators Gain Traction for Growth Author and Marketing Performance Management pioneer and expert Laura Patterson takes a new approach to business marketing in her fourth book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. The new book, now available for purchase at Amazon and other leading retailers, helps readers apply the proven Circle of Traction framework used in the VisionEdge Marketing practices to help…

Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics

Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful and dynamic metric for marketing teams, yet it is still vastly underutilized and misunderstood. CLV (also called CLTV, LCV, or LTV marketing) has been discussed by marketers for years, but a recent study showed that 66% of marketers surveyed were still unaware of what it really means. What’s more, 76% felt their companies were not using CLV effectively. Customer Lifetime…

Eight Things That Matter from Gartner Digital Marketing Conference

At its recent Digital Marketing Conference, Gartner famously called the future of marketing "fast, frenetic, and fantastic" and we couldn't agree more. Consumers increasingly expect seamless, highly relevant interactions with brands yet feel trepidation about brand marketing. Marketers must now succeed in an environment where more personalization means greater privacy risk, where walled gardens are the customer’s gateway to the Internet, and where emerging technologies are rewriting the rules of marketing every day.…