Marketing Mix Modeling

Circana™, a leading advisor on the complexity of consumer behavior, announced it has entered into definitive agreements to acquire NCSolutions (NCS), the joint venture between Nielsen and Catalina that improves advertising…
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In today’s media landscape, marketers can access more data about their audience than ever. As a result, companies have begun using those insights to create data-driven strategies that yield the best results. With the direction the…
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Expansion includes new marketing analytics solution providing omnichannel data visualizations, conversion insights, and predictive modeling AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign…
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Global marketing consultancy Kepler today announced the launch of KIP MMM, a proprietary Marketing Mix Model solution to deliver high-impact performance and increasing value against a changing data privacy and measurement landscape. The…
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The solution transforms Crackle Connex’ audience insights, creation and modeling capabilities to expand client campaign reach, relevance and return on ad spend TransUnion announced today a partnership between its marketing solutions…
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Partner badge highlights companies vetted by Meta for technical and service excellence Pecan AI, the leader in AI-based predictive analytics for analysts and business teams, today announced that it has been named a Meta Business…
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Recast, an artificial intelligence platform that helps marketers measure and optimize their marketing spend, announced the close of an additional $3.4 million seed funding round led by Lerer Hippeau as a follow up to a…
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New solution combines iHeart’s unparalleled audio reach with Neustar’s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels…
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Adam Rodgers to lead operations and development for the national marketing measurement technology company Leavened, a leading marketing measurement technology company, is proud to announce Adam Rodgers as President. In his new role,…
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Nielsen's footprint as the leader in global ROI measurement continues to expand with addition of lululemon Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States …
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Marketscience Launches BaseDynamics: A More Accurate Measurement of Short and Long-Term Marketing Effectiveness Independent marketing analytics firm Marketscience announces the launch of BaseDynamics, a holistic Marketing Mix Modeling…
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Solution leverages the most comprehensive source of consumer identity data, machine learning capabilities, and direct integrations with publishers and platforms across the linear and digital media world Neustar Inc., a global information…
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A top data scientist indicated that Proof Analytics' unique combination of automated analytics and a simplified User Experience (UX) significantly accelerates the operational impact of causal, predictive and prescriptive analytics in…
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IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced that it has…
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The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can reach audiences in new ways, but budgets need to stretch further as customer journeys become more complex.…
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A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest success story. During the course of this engagement, the…
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Marketing departments are no longer measured by the leads they generate, but by providing proof of ROI for every campaign they run. This makes the need for accurate measurement increasingly important. Yet traditional marketing…
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Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because they can learn which channels, platforms, publishers, formats, creatives, and audiences are…
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