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Marketing Ops

Orchestrate and Execute ABM with Predictive Analytics

When big data first became a trendy talking point among sales and marketing teams, it felt like the answer to marketers’ problems. But now, the reality is that marketers do have access to seemingly limitless amounts of data, big data no longer feels like the easy solution. In fact, many marketers struggle with execution. They have access to tons of meaningful data, but they don’t know what to do with it. The ability to utilize that data to orchestrate and operationalize marketing tactics represents a real challenge for many…

EverString Data Platform Unveiled for Greater Agility in B2B Marketing, Sales, and Ops

Everstring's Data Platform Will Solve the Problems Arising from Bad Data Flowing into Machine Learning and Analytics Systems or Directly to Front-Line Sales and Marketing Users Leading B2B predictive analytics and sales intelligence platform, EverString, launched the EverString Data Platform. The Platform would set a new standard for clean, reliable data that is constantly refreshed, improved, and expands, in real time. The platform is designed to give B2B sales, marketing, operations, and advanced analytics teams…