Marketing ROI

A lot of marketers don't get into marketing to run operations. They get into marketing because it's different from "operational fields" like engineering, supply chain management, finance, or even accounting. One of the last things most marketers want to do is to spend hours and hours thinking about operational issues. But perhaps it is their view of "marketing ops" that is holding them back. A huge opportunity is missed, particularly as there's significant ROI in marketing operations. In an era of modern marketing, the…

Stamats has enhanced the branding of its audience management database and solutions offering by renaming it Audativ. Previously named Stamats Data Management, the system has been in the market for more than a decade and enjoys a strong following with B2B publishers and other vertical markets. The new name positions Audativ to further distinguish itself in a competitive marketplace and sets the stage for expansion into new industries. A leader in customized research, marketing, fulfillment, intelligence, and audience…

Mercer-MacKay Digital Storytelling Brings an Innovative Application Just in Time for Microsoft Awards Mercer-MacKay Digital Storytelling, a marketing agency that helps technology companies rise above the noise by empowering data with story, is excited to announce general availability of the inaugural Software-as-a-Service marketing portal. This application is one of the first marketing automation software solutions that completely caters to technology companies. Winning Microsoft Awards Methodology Free to Use in Module…

Users of Invoca's Machine Learning-Powered Call Analytics See Significant Increases in ROI and Reduced Marketing Spend in a Short Timeline Invoca, the call intelligence company, announced that over two million phone conversations have been analyzed by its award-winning machine learning solution, Signal AI, since launching last year. Invoca customers including Frontier Communications and Starkey Hearing Technologies are using Signal AI to uncover new opportunities to boost marketing ROI and improve the customer experience.…

In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s customer-centric world, understanding your customers based on demographics isn’t enough. As Netflix’s VP of Product Innovation, Todd Yellin, said: “It really doesn’t matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch ‘Say Yes To The Dress’ and a…