Users of Invoca’s Machine Learning-Powered Call Analytics See Significant Increases in ROI and Reduced Marketing Spend in a Short Timeline …
How Marketers Can Use Customer Behavior to Drive Revenue
In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, …
Allocadia Announces Beta of Strategic Marketing Planning Solution
The Strategic Planning SaaS solution of Allocadia provides clarity across marketing teams by aligning CMO’s goals with company priorities Allocadia, …