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Marketing Stack

Dynamic Yield Introduces Audience Export Manager to Help Enterprise Brands Enrich the Entire Marketing Stack

Capability unlocks the personalization company’s robust engagement data, making it available for use in any enterprise system Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Audience Export Manager – a new feature allowing companies to utilize the rich customer data captured by Dynamic Yield across enterprise systems like email service providers (ESPs), ad networks, call center solutions, and more. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to…

How Cultivating a Vibrant Community Can Enhance Your Marketing Stack

Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing stacks consist of technology partners that fall into categories such as CRM, AdTech, Insights and Analysis, Experience Optimization, and SEO. The stack can often help in three ways: 1) attracting customers, 2) engaging customers, and 3) analysis/optimization. But, this is where marketers need to hit pause. All too often, they become enamored with the attraction and analysis part and put…

Influencer Solutions Will Become a Core Component of the Marketing Stack

Traackr's Latest Funding Round Has Drawn Attention to Influencer Solutions and Management Platforms  It's a great time to be in the social media marketing business. With the rise of social media marketing and the effectiveness of social media influencer management platforms, businesses are leading their way into embracing a swifter and a clearer digital transformation. One such martech company, Traackr, helps businesses with powerful influencer analytics. Using Traackr, you can scale influencer marketing with one…