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Marketing Trends

How AI-Powered Content Generation Is Impacting and Advancing Four Industry Sectors

Artificial Intelligence (AI) is a powerful technology already playing a role in our daily lives. Online news sources and many within the business sphere frequently tout the merits of AI, but the reality is many people do not comprehend the many use cases of AI. While there is plenty of talk about future AI applications that are still years off or misconceptions based on science fiction, AI is already currently in use now for many common sense and practical business needs. The use of AI can be found in the things you…

MarTech Interview with Suzanne Kounkel, CMO at Deloitte

"Consumer needs can change quickly, something we experienced tenfold during the pandemic, and it’s important for brands to listen and react to these evolving needs in real time." About Me Hi Suzanne. Welcome to MarTech Series. Please tell us about your journey in Marketing and how you arrived at Deloitte. Thanks for having me. My journey in Marketing and Sales—and my journey with Deloitte—are very much one and the same as I’ve spent most of my career here focused on these areas. As Chief Marketing Officer for the…

Midway-2020, Influencer Marketing is the Brightest Spot in Brand Promotion

Community and competition: These are the two end-points of the new cultures to model influencer marketing strategies. Branded content marketing rulebooks are rewritten all over the world. The COVID-19 has completely disrupted the way marketers create content to engage and influence audience. Brands are leveraging influencers to croon their sentiments and connect with the audience through emotion-based engagements. This is the norm across Instagram, Twitter, TikTok, YouTube and every other popular content sharing and social…

Tribe Dynamics Releases 2020 Influencer Marketing Trends Report

Tribe Dynamics, rated the #1 Easiest to Use influencer marketing platform on G2, has released survey results from over 60 brands and over 250 influencers in a new report that takes the pulse of the current influencer economy. Topics explored include the increased role of sponsorship in brand-influencer relationships, key strategies both brands and influencers are using to leverage rapidly growing social channels such as Instagram Stories and TikTok, and the impact of COVID-19 and global protests for racial justice on…

LinkedIn Marketing Trends and Standards

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia's doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands. “Life isn’t about what you have but the gifts you are given.” -  17-time Paralympic medalist Tatyana McFadden. We may not see the repeat of a Nadia Comăneci syncing the Perfect 10 as a gymnast in an…

Predictions Series: Top Five 2020 Marketing Trends to Budget for Now

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization (SEO) The search engine industry has seen some changes and updates to the search algorithms, all to cater to the needs of users. Snippets, ever since their introduction, have become the holy grail of SEO. Google stated last year…

Prediction Series 2019: Interview with Anthony R. Stephan, US Head at Deloitte Digital

Could you tell us about your role at Deloitte? As the U.S. Head of Deloitte Digital and a Principal at Deloitte, I have the privilege to lead a business where creative, design, strategy, innovation and digital technology come together to help our clients create real value for their customers that ultimately elevates the human experience. When we engage with our clients and partners our focus is to build stronger connections with people, markets and ultimately drive growth. What was the motive behind publishing 2020…

Are Buyer Personas Really Over-hyped or Underused?

Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, but a close second might be buyer persona research. At this point, any marketer worth their three-letter acronym vocabulary has thrown together some buyer persona research. But are they over-hyped? Should we move past them in 2020? My answer is a resounding NO! Primary research into what buyers are thinking, feeling, and doing in each stage of the buyer journey is essential. How else can you create a Marketing…

Navigating New Trends in Back-To-School Spending With Agile Consumer Insights

Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down South, children have already started classes. What we are learning as students of real-time consumer insights and Marketing trends is that seasonal shopping habits, for back-to-school, in particular, are shifting. No two categories are alike when it comes to buying preferences, and the…

Amazon Era: When People Shop Online, They’re Most Likely to Start on Amazon

State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories Amazon is the most competitive battleground for brands to showcase their legitimacy and increase customer reach. The leading ecommerce platform continues to eat into market share and offer the highest product label conversions. To stay on top of the Amazon Era, marketing teams must know the pulse of present ecommerce trends. To help marketing teams and brands understand the marketing on Amazon, Jumpshot recently…

Tech vs. Touch: 4 Marketing Trends to Watch in 2018

Are we shaping technology, or is technology shaping us? The relationship between tech and human touch has changed the nature of marketing in ways that are unprecedented but still predictable. New technology motivates us to discover what is uniquely human, emotionally rich, and wildly creative. In turn, we push technology to relieve us of experiences that feel robotic, impersonal, and routine. This dynamic fuel some of 2018’s most important marketing trends. Archetypal branding The language of “customer experience,”…