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Marketo Engage

Sprinklr Joins Adobe Exchange Partner Program to Help Marketers Manage Paid, Owned and Earned Campaigns Across Modern Channels

Adobe Experience Cloud customers can now use Sprinklr’s data to understand the business impact of campaigns across social media and messaging channels Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, is now a partner in the Adobe Exchange partner program, which recognizes a select group of innovative solutions that are critical to the success of Adobe customers. The global collaboration includes integrations with the following Adobe Experience Cloud applications: Adobe Analytics, Adobe…

Hero Digital Named an Adobe Platinum Solution Partner

Hero Digital, the leading independent customer experience company, has been selected as one of only 35 Adobe Platinum Solution Partners worldwide. Chosen from thousands of world-class agencies, consultancies, and systems integrators, Hero Digital now joins the elite ranks of Adobe's most trusted partners, alongside such companies as Cap Gemini, McKinsey, PWC, EY and Cognizant. With its newly elevated Adobe Platinum Partner status, Hero Digital will continue to offer dual specialization in Adobe Experience Manager and…

WPP’s Verticurl Named First Agency to Achieve Marketo Engage Specialization in the Americas, Europe and Asia

Verticurl, a leading Marketo Engage agency and Adobe Platinum Partner, announces today the achievement of Marketo Engage specialization across the Americas, Europe, and Asia, thus making it the first Adobe agency partner to achieve global Marketo Engage specialization. Adobe’s solution partner program recognizes agencies with proven capabilities to implement and service organizations leveraging Adobe Experience Cloud solutions. Marketo Engage is redefining marketing automation for B2B revenue teams by bringing together…

Adobe Equips Businesses with Free Online Tools; Commits to Highest CX Standards

Global digital customer experience management software provider Adobe announced a series of new features and online channels to empower businesses during COVID-19. Adobe is offering free services across its various products and platforms. These include Magento Commerce, Marketo Engage, Adobe Connect, Bizible and so on. While businesses fight to sustain their operations within tight budgets and resources, Adobe opened up its doors to help small and mid-sized businesses that are reeling from the impact of lost…

Perkuto Recognized as Adobe Platinum Partner

Perkuto in Elite Group of Platinum Partners with Marketo Engage Specialization Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe service providers. Additionally, Perkuto is one of only a few agencies in the world to have the Marketo Engage specialization. In order to become a Platinum partner, organizations must meet a demanding set of requirements. Platinum status signals a significant presence of a company utilizing…

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

- Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage - Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage allows marketers, sales teams and SDRs to seamlessly deliver…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded Partnership Helps Marketo Engage Customers Personalize Their Marketing Experiences and Drive Greater Audience Engagement Through the Power of Video Content and Video Analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

TechBytes with Brian Glover, Head of Product Marketing at Marketo

Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for Marketo Engage, part of Adobe Marketing Cloud, and am responsible for leading all go-to-market and product strategies that drive success for the business. Tell us more about the recent ABM announcement from Marketo Engage.  We recently announced ABM Essentials for Marketo Engage, which is our new ABM solution that is part of our account-based experience (ABX) story. ABM Essentials is a B2B customer…

HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

HG Insights, a global leader in technology intelligence, announced the release of HG for Marketo, which helps businesses instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.  With HG Insights Technographics integrated within Marketo Engage, marketing teams can now understand what technologies their prospects are using and build nurture campaigns that generate higher response rates. Marketers can also use HG Insights to identify and score contacts that are using…

Observations from the 2019 Adobe Summit

More than at any other time in history, today’s CMO has a multitude of channels to reach. Forrester has gone as far as to say that the role of a CMO has evolved to “Chief Collaborator.” CMOs are now responsible for balancing the goals and processes of the product team, sales team, marketing team and the customer success team, to deliver a seamless, consistent experience for customers — and that’s just the internal channels they reach. Additionally, one of the main goals for the modern CMO is to seek new channels to…