Banner Before Header
Browsing Tag

MarketStar

TechBytes with Russ Reed, VP, Analytics and Technology, MarketStar

Russ Reed VP, Analytics and Technology at MarketStar Sales as a Service® is much more than just hiring an off-site sales team. It starts with data, taking full advantage of big data and analytics. We spoke to Russ Reed, VP, Analytics and Technology, MarketStar, to understand the core tenets of the model as well as how directors and VPs of sales within organizations know when it is the right time to engage with an outsourced sales vendor.Tell us about your role at MarketStar and the team/technology you handle.   I lead…

MarketStar Names Keith Titus as President, CEO and Board Member

Titus, Current MarketStar President and Coo, to Replace Dave Treadway Effective December 31, 2018 MarketStar, the industry leader in outsourced sales and marketing, announced that existing President and Chief Operating Officer Keith Titus will assume the role of President and Chief Executive Officer, effective December 31, 2018. He will also serve as a member of the company's Board of Directors. Titus replaces Dave Treadway, who has chosen to retire after 15 years as CEO. Since being named COO in 2015, Titus has…

MarketStar and DataGrail Partner to Provide Privacy as a Service

Personal data privacy startup, DataGrail and MarketStar, the leader in Sales as a Service solutions, announced their partnership. The two firms provide a complimentary offering, integrating DataGrail's Privacy as a Service platform with MarketStar's exemplary track record of providing augmented sales solutions for large technology companies. The collaboration represents a strong commitment to personal data privacy for both companies, and an important step in scaling the DataGrail platform. "MarketStar is an industry…

UpSnap Engages MarketStar as Sales Channel for Proprietary IDM Solution

UpSnap Has Engaged MarketStar to Augment the Existing Sales Organization UpSnap Inc., a leading provider of mobile and intent-based advertising solutions, announced a partnership with MarketStar, the industry-leading provider of Sales as a Service solutions, partnered with some of the largest brands and agencies in the world. Under the terms of the agreement, UpSnap has engaged MarketStar to augment the existing sales organization and act as an additional sales channel for UpSnap’s Intentional Direct Mail (“IDM”)…

MarketStar Outlines Strategies for AdTech, Digital Media Companies

Industry Leader's New E-Book Offers Advice for Businesses to Stay Competitive in the Crowded Market MarketStar, the industry leader in outsourced sales and marketing, announced that it is publishing a guide to help AdTech and digital media businesses sell their solutions in the current booming market. The e-book is titled How Businesses Can Stay Competitive in the Crowded AdTech Space, and is available for free download on the company's website. Digital advertising opportunities abound in today's marketplace. Each time…