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MarTech Blogs

The Green Shoots of a Digital Publishing Revival Call for Creative New Formats

Listen carefully and you might just detect a note of quiet optimism in digital media circles, as publishers reflect on selected healthy signals from 2020 and look forward to a resurgent economy, driven by pent-up savings from the long, dull months of Covid. According to data from the Association of Online Publishers and Deloitte, 53% of digital publishers witnessed positive revenue growth in Q3 2020 - up from 22% the previous quarter. What’s more, 78% of digital publishers view advertising revenue growth as a high strategic…

The Top Marketing Strategies for SMEs in 2021

One year ends and another begins... Last year was the year that no one could have expected and 2021 is already shaping up to be equally unpredictable. Although American businesses of all sizes have experienced challenges caused by the pandemic, startups and SMEs have been the most severely affected. Research from the U.S. Chamber of Commerce Small Business Index reveals that 50% of small businesses are concerned that they’ll have to permanently close in the next year if the economic climate doesn’t drastically change.…

The Inspiring Tale of How Stories Humanize Brands

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” As someone passionate about the power storytelling, this quote from literary scholar Jonathan Gotschall really resonates with me. Our ability to communicate using complex language and narratives is part of what sets humans apart from other animals. And, as Gotschall alludes, creating stories and relaying them to others is an integral part of who we are. In our personal lives, a story can…

Marketers: Who’s Sitting at Your Strategy Table Now?

Some days I wish I’d grown up in the Mad Men era. So simple. Need great marketing? Call Don Draper, write a check, run the ads. Sell more stuff. Lather, rinse, repeat. The ad agency was at the center of the universe because your advertising strategy = your marketing strategy. Fast forward to the digital data era, and it’s a whole new gang at the strategy table. A modern marketing team needs to be able to analyze an endless stream of real-time data coming off of multiple technology tools: CDPs, CRMs, marketing automation,…

Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

Content Update: Top MarTech Blogs for Every Marketer’s Platter

Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this weekend. Enjoy. Seen And Heard At SXSW Interactive by Steven Cook This MarTech blog from CMO.com made it to our list by virtue of its uber cool insights and straight-to-point takeaways from the recently-concluded 32nd annual South by Southwest (SXSW) Conference. The article features insights by Adam Leidhecker, the Brand Strategist at Startup accelerator firm, Coplex; Anne Marie Stephen, CEO, Kwolia  and…