MarTech Investments

The rise of Martech has transformed how businesses connect with customers, optimize campaigns, and drive growth. However, as the number of tools increases, so does the complexity of managing these systems. Modern Martech stacks can include…
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Universal data layers serve as the connective tissue between disparate marketing technologies, creating a centralized repository where customer data can be collected, standardized, and activated. These architectural components enable…
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Marketing technology, or Martech, has emerged as the foundation of contemporary marketing techniques in today's rapidly evolving digital environment. Martech solutions are now necessary for businesses to remain competitive as they depend…
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With the huge demand for more advanced martech tools, martech vendors are continuously introducing newer solutions that may appeal to their target market. You may feel tempted to add them all to your martech stack. But martech investments…
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Businesses are replacing their Martech solutions more often than ever because of the rapid evolution of marketing technology, or Martech. Improvements in productivity, task automation, and deep analytics are driving up demand for improved…
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From ON24's latest AI powered suite, to Salesforce's newest generative AI capabilities: this week's martech highlight gives you the lowdown on the latest martech news, tips, trends and best practices: ________ MarTech Quote-of-the-Week!…
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Every business leader is being forced to seek out innovative ways to sustain their teams and operations while growing the bottom line, and it’s no different for marketers. When considering what could ameliorate the customer experience (CX),…
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Exchange Solutions, a personalized loyalty solutions provider, has been named as a notable vendor in Forrester’s latest Loyalty Technology Landscape report, published on December 7, 2022. Mary Pilecki and Cole Walsh, authors of the…
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At any given point of time, marketing leaders are always evaluating, re-evaluating and measuring new marketing processes and martech capabilities in order to try newer ways to boost overall business and marketing ROI. In an evolving B2B…
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New research from Moore Kingston Smith assesses the state of marketing technology in 2021/22 across a range of industries. The Martech industry worldwide market figure has been valued at $344.8bn, according to a new report released today…
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Businesses Are Succeeding and People are Happy Despite Mounting Pressure and Workload; Investments in Email Rise 44%, Driving Opportunities for Digital Marketing SparkPost, the world's largest email delivery and analytics platform…
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Movable Ink announced the launch of Movable Ink Exchange Partner Marketplace, a new marketplace of partner solutions and integrations. With Movable Ink Exchange, clients can explore and discover an extensive offering of partner integrations…
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Improvado.io Is Aiming to Help Marketers Aggregate, Analyze and Report Cross-Channel Marketing Data Improvado.io, an early stage MarTech company that is working to simplify the way marketers and ad agencies interact with data, today…
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